Privacy Policy

 

 

Introduction and overview

 

We have written this privacy statement (version 07/30/2021-111792704) in order to explain to you, in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679 and applicable national laws, which personal data (data for short) we as the controller - and the processors (e.g. providers) commissioned by us - process, will process in the future and what lawful options you have. The terms used are to be understood as gender-neutral. In short: We inform you comprehensively about data that we process about you.

 

Privacy statements usually sound very technical and use legal terminology. This privacy statement, on the other hand, is intended to describe the most important things to you as simply and transparently as possible. To the extent that it is conducive to transparency, technical terms are explained in a reader-friendly manner, links to further information are provided and graphics are used. In this way, we inform you in clear and simple language that we only process personal data in the course of our business activities if there is a corresponding legal basis. This is certainly not possible by providing the most concise, unclear and legalistic explanations possible, as is often standard practice on the Internet when it comes to data protection. I hope you find the following explanations interesting and informative, and perhaps there is one or two pieces of information that you did not yet know.

 

If you still have questions, we would like to ask you to contact the responsible party named below or in the legal notice, to follow the links provided and to look at further information on third-party sites. Our contact details can of course also be found in the legal notice.

 

Scope

 

This data protection declaration applies to all personal data processed by us in the company and to all personal data processed by companies commissioned by us (order processors). By personal data, we mean information within the meaning of Art. 4 No. 1 DSGVO, such as a person's name, e-mail address and postal address. The processing of personal data ensures that we can offer and invoice our services and products, whether online or offline. The scope of this privacy policy includes:

 

all online presences (websites, online stores) that we operate

 

social media presences and email communications

 

mobile apps for smartphones and other devices

 

In short, the privacy policy applies to all areas in which personal data is processed in the company via the aforementioned channels in a structured manner. If we enter into legal relationships with you outside of these channels, we will inform you separately if necessary.

 

Legal basis

 

In the following privacy statement, we provide you with transparent information on the legal principles and regulations, i.e. the legal bases of the General Data Protection Regulation, which enable us to process personal data.

As far as EU law is concerned, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 27 April 2016. You can, of course, read this EU General Data Protection Regulation online on EUR-Lex, the access to EU law, at https://eur-lex.europa.eu/legal-content/DE/TXT/?uri=celex%3A32016R0679.

We will only process your data if at least one of the following conditions applies:

 

Consent (Article 6(1)(a) DSGVO): You have given us your consent to process data for a specific purpose. An example would be the storage of your entered data of a contact form.

 

Contract (Article 6(1) lit. b) DSGVO): In order to fulfill a contract or pre-contractual obligations with you, we process your data. For example, if we conclude a purchase contract with you, we need personal information in advance.

 

Legal obligation (Article 6(1)(c) DSGVO): If we are subject to a legal obligation, we process your data. For example, we are legally obliged to keep invoices for accounting purposes. These usually contain personal data.

 

Legitimate interests (Article 6(1)(f) DSGVO): In the case of legitimate interests that do not restrict your fundamental rights, we reserve the right to process personal data. For example, we need to process certain data in order to operate our website in a secure and economically efficient manner. This processing is therefore a legitimate interest.

 

Other conditions, such as the performance of recordings in the public interest and the exercise of official authority, as well as the protection of vital interests, do not generally arise for us. If such a legal basis should be relevant, it will be indicated at the appropriate place.

 

In addition to the EU Regulation, national laws also apply:

 

In Austria, this is the Federal Act on the Protection of Individuals with regard to the Processing of Personal Data (Data Protection Act), or DSG for short.

 

In Germany, the Federal Data Protection Act, or BDSG for short, applies.

 

If other regional or national laws apply, we will inform you about them in the following sections.

 

Contact details of the responsible person

 

If you have any questions regarding data protection, please find below the contact details of the responsible person or body:

 

ALTRA Studios e.U.

 

Storage period

 

The fact that we only store personal data for as long as is absolutely necessary for the provision of our services and products applies as a general criterion with us. This means that we delete personal data as soon as the reason for processing the data no longer exists. In some cases, we are required by law to store certain data even after the original purpose has ceased to exist, for example for accounting purposes.

 

Should you wish your data to be deleted or revoke your consent to data processing, the data will be deleted as soon as possible and insofar as there is no obligation to store it. We will inform you about the specific duration of the respective data processing below, provided we have further information on this.

 

Rights according to the General Data Protection Regulation

 

According to Article 13 DSGVO, you are entitled to the following rights so that there is a fair and transparent processing of data:

 

According to Article 15 DSGVO, you have the right to information about whether we are processing data about you. If this is the case, you have the right to receive a copy of the data and to know the following information:

 

For what purpose we are processing;

 

the categories, i.e. the types of data that are processed;

 

who receives this data and if the data is transferred to third countries, how security can be guaranteed;

 

how long the data will be stored;

 

the existence of the right to rectification, erasure or restriction of processing and the right to object to processing;

 

that you can lodge a complaint with a supervisory authority (links to these authorities can be found below);

 

The origin of the data if we have not collected it from you;

 

Whether profiling is carried out, i.e. whether data is automatically evaluated to arrive at a personal profile of you.

 

You have a right to rectification of data according to Article 16 GDPR, which means that we must correct data if you find errors.

 

You have the right to erasure ("right to be forgotten") according to Article 17 GDPR, which specifically means that you may request the deletion of your data.

 

According to Article 18 of the GDPR, you have the right to restriction of processing, which means that we may only store the data but not use it further.

 

According to Article 19 of the GDPR, you have the right to data portability, which means that we will provide you with your data in a standard format upon request.

 

According to Article 21 DSGVO, you have the right to object, which entails a change in processing after enforcement.

 

If the processing of your data is based on Article 6(1)(e) (public interest, exercise of official authority) or Article 6(1)(f) (legitimate interest), you may object to the processing. We will then check as soon as possible whether we can legally comply with this objection.

 

If data is used to conduct direct advertising, you may object to this type of data processing at any time. We may then no longer use your data for direct marketing.

If data is used to conduct profiling, you may object to this type of data processing at any time. We may no longer use your data for profiling thereafter.

 

According to Article 22 of the GDPR, you may have the right not to be subject to a decision based solely on automated processing (for example, profiling).

 

In short, you have rights - do not hesitate to contact the controller listed above with us!

 

If you believe that the processing of your data violates data protection law or your data protection rights have been violated in any other way, you can complain to the supervisory authority. For Austria, this is the data protection authority, whose website can be found at https://www.dsb.gv.at/. In Germany, there is a data protection officer for each federal state. For more information, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI). The following local data protection authority is responsible for our company:

 

Austria Data Protection Authority

 

Head: Mag. Dr. Andrea Jelinek

Address: Barichgasse 40-42, 1030 Vienna

Telephone number: +43 1 52 152-0

E-mail address: dsb@dsb.gv.at

Website: https://www.dsb.gv.at/

 

Data processing security

 

To protect personal data, we have implemented both technical and organizational measures. Where possible, we encrypt or pseudonymize personal data. In this way, we make it as difficult as possible, within the scope of our possibilities, for third parties to infer personal information from our data.

 

Article 25 of the GDPR refers to "data protection through technical design and data protection-friendly default settings" and thus means that both software (e.g., forms) and hardware (e.g., access to the server room) are always designed with security in mind and that appropriate measures are taken. If necessary, we will go into more detail on specific measures below.

 

TLS encryption with https

 

TLS, encryption and https sound very technical and they are. We use HTTPS (Hypertext Transfer Protocol Secure stands for "secure hypertext transfer protocol") to transfer data over the Internet in a tap-proof manner.

This means that the complete transmission of all data from your browser to our web server is secured - no one can "listen in".

 

Thus, we have implemented an additional layer of security and fulfill data protection by design of technology Article 25(1) DSGVO). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data.

You can recognize the use of this protection of data transmission by the small lock symbol at the top left of the browser, to the left of the Internet address (e.g., beispielseite.de) and the use of the scheme https (instead of http) as part of our Internet address.

If you want to know more about encryption, we recommend the Google search for "Hypertext Transfer Protocol Secure wiki" to get good links to further information.

 

 

Communication

Communication Summary

 

 

Data subjects: anyone who communicates with us by phone, email, or online form

Data processed: e.g. phone number, name, email address, form data entered. More details can be found in the respective contact type used.

 

Purpose: processing of communication with customers, business partners, etc.

Duration of storage: Duration of the business case and legal requirements.

Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. b DSGVO (contract), Art. 6 para. 1 lit. f DSGVO (legitimate interests).

 

If you contact us and communicate by phone, e-mail or online form, personal data may be processed.

 

The data is processed for the handling and processing of your question and the related business transaction. The data will be stored for the same period of time or as long as required by law.

 

Persons concerned

 

All those who seek contact with us via the communication channels provided by us are affected by the aforementioned processes.

 

Telephone

 

When you call us, the call data is stored pseudonymously on the respective terminal device and with the telecommunications provider used. In addition, data such as name and telephone number may subsequently be sent by e-mail and stored for the purpose of responding to your inquiry. The data is deleted as soon as the business case has been closed and legal requirements permit.

 

E-mail

 

If you communicate with us by e-mail, data may be stored on the respective end device (computer, laptop, smartphone,...) and data is stored on the e-mail server. The data will be deleted as soon as the business case has been closed and legal requirements allow it.

 

Online forms

 

If you communicate with us using online forms, data is stored on our web server and may be forwarded to an e-mail address of ours. The data will be deleted as soon as the business case has been terminated and legal requirements permit.

 

Legal basis

 

The processing of data is based on the following legal bases:

 

Art. 6 para. 1 lit. a DSGVO (consent): you give us your consent to store your data and to further use it for purposes related to the business case;

 

Art. 6 (1) lit. b DSGVO (contract): there is a need for the performance of a contract with you or a processor such as the telephone provider or we need to process the data for pre-contractual activities, such as the preparation of an offer;

 

Art. 6 para. 1 lit. f DSGVO (Legitimate Interests): we want to operate customer inquiries and business communication in a professional framework. For this purpose, certain technical facilities such as e-mail programs, exchange servers and mobile operators are necessary in order to be able to operate the communication efficiently.

 

Cookies

 

Cookies Summary

👥 Data subjects: Visitors to the website.

🤝 Purpose: depending on the respective cookie. More details can be found below or from the manufacturer of the software that sets the cookie.

📓 Data processed: Depending on the cookie used in each case. More details can be found below or from the manufacturer of the software that sets the cookie.

📅 Storage duration: Depending on the respective cookie, can vary from hours to years.

⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit.f DSGVO (Legitimate Interests).

 

What are cookies?

 

Our website uses HTTP cookies to store user-specific data.

In the following, we explain what cookies are and why they are used so that you can better understand the following privacy policy.

 

Whenever you browse the Internet, you use a browser. Popular browsers include Chrome, Safari, Firefox, Internet Explorer, and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

 

One thing can't be denied: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are other cookies for other applications. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically placed in the cookie folder, effectively the "brain" of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

 

Cookies store certain user data about you, such as language or personal page settings. When you return to our site, your browser transmits the "user-related" information back to our site. Thanks to cookies, our site knows who you are and offers you the setting you are used to. In some browsers each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.

 

The following graphic shows a possible interaction between a web browser, such as Chrome, and the web server. In this case, the web browser requests a website and receives a cookie back from the server, which the browser uses again as soon as another page is requested.

 

 

 

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. Also, the expiration time of a cookie varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other "pests". Cookies also cannot access information on your PC.

 

For example, cookie data may look like this

 

Name: _ga

Wert: GA1.2.1326744211.152111792704-9

Purpose: to distinguish website visitors

Expiration date: after 2 years

 

A browser should be able to support these minimum sizes

 

At least 4096 bytes per cookie

 

At least 50 cookies per domain

 

At least 3000 cookies in total

 

What types of cookies are there?

 

The question of which cookies we use in particular depends on the services we use and is clarified in the following sections of the privacy policy. At this point, we would like to briefly discuss the different types of HTTP cookies.

 

We can distinguish 4 types of cookies:

 

Essential cookies.

These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed when a user adds a product to the shopping cart, then continues browsing on other pages, and only later goes to the checkout. These cookies do not delete the shopping cart even if the user closes his browser window.

 

Purpose cookies

These cookies collect information about user behavior and whether the user receives any error messages. In addition, these cookies are also used to measure the loading time and the behavior of the website with different browsers.

 

Target-oriented cookies

These cookies provide a better user experience. For example, entered locations, font sizes or form data are stored.

 

Advertising cookies

These cookies are also called targeting cookies. They are used to deliver customized advertising to the user. This can be very convenient, but also very annoying.

 

Usually, when you visit a website for the first time, you are asked which of these cookie types you want to allow. And of course, this decision is also stored in a cookie.

 

If you want to know more about cookies and are not afraid of technical documentation, we recommend https://tools.ietf.org/html/rfc6265, the Request for Comments from the Internet Engineering Task Force (IETF) called "HTTP State Management Mechanism".

 

Purpose of processing via cookies

 

The purpose ultimately depends on the cookie in question. You can find more details below or from the manufacturer of the software that sets the cookie.

 

What data is processed?

 

Cookies are little helpers for a lot of different tasks. Unfortunately, it is not possible to generalize what data is stored in cookies, but we will inform you about the processed or stored data in the following privacy policy.

 

Storage duration of cookies

 

The storage duration depends on the respective cookie and is specified further below. Some cookies are deleted after less than an hour, others can remain stored on a computer for several years.

 

You can also influence the storage period yourself. You can manually delete all cookies at any time via your browser (see also "Right to object" below). Furthermore, cookies that are based on consent will be deleted at the latest after revocation of your consent, whereby the legality of the storage remains unaffected until then.

 

Right of objection - how can I delete cookies?

 

You decide how and whether you want to use cookies. Regardless of which service or website the cookies originate from, you always have the option to delete, disable or only partially allow cookies. For example, you can block third-party cookies but allow all other cookies.

 

If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find it in your browser settings:

 

Chrome: Delete, enable and manage cookies in Chrome.

 

Safari: Manage cookies and website data with Safari.

 

Firefox: Delete cookies to remove data that websites have placed on your computer

 

Internet Explorer: delete and manage cookies

 

Microsoft Edge: delete and manage cookies

 

If you generally don't want cookies, you can set your browser to notify you whenever a cookie is about to be set. This way, you can decide for each cookie whether to allow it or not. The procedure varies depending on the browser. It is best to search for the instructions in Google using the search term "delete cookies Chrome" or "disable cookies Chrome" in the case of a Chrome browser.

 

Legal basis

 

Since 2009, there are the so-called "Cookie Guidelines". It is stated therein that the storage of cookies requires your consent (Article 6 (1) lit. a DSGVO). Within the EU countries, however, there are still very different reactions to these directives. In Austria, however, this directive was implemented in Section 96 (3) of the Telecommunications Act (TKG). In Germany, the Cookie Directives were not implemented as national law. Instead, the implementation of this directive took place largely in § 15 para.3 of the Telemedia Act (TMG).

 

For absolutely necessary cookies, even if there is no consent. there are legitimate interests (Article 6 para. 1 lit. f DSGVO), which in most cases are of an economic nature. We want to provide visitors to the website with a pleasant user experience and for this purpose certain cookies are often absolutely necessary.

 

Insofar as cookies that are not absolutely necessary are used, this is only done in the case of your consent. The legal basis in this respect is Art. 6 para. 1 lit. a DSGVO.

 

In the following sections, you will be informed in more detail about the use of cookies, insofar as software used uses cookies.

 

Web hosting

 

Web hosting summary

👥 Data subject: Visitors to the website.

🤝 Purpose: professional hosting of the website and securing its operation.

📓 Processed data: IP address, time of website visit, browser used and other data. More details can be found below or with the respective web hosting provider used.

📅 Storage period: depending on the respective provider, but usually 2 weeks.

⚖️ Legal basis: Art. 6 para. 1 lit.f DSGVO (Legitimate Interests).

 

What is web hosting?

 

When you visit websites these days, certain information - including personal data - is automatically created and stored, including on this website. This data should be processed as sparingly as possible and only with justification. By website, by the way, we mean the entirety of all web pages on a domain, i.e. everything from the home page (homepage) to the very last subpage (like this one). By domain, we mean, for example, example.de or sampleexample.com.

 

If you want to view a website on a screen, you use a program called a web browser to do it. You probably know some web browsers by name: Google Chrome, Microsoft Edge, Mozilla Firefox, and Apple Safari.

 

This web browser needs to connect to another computer where the website's code is stored: the web server. Running a web server is a complicated and costly task, which is why this is usually done by professional providers, the providers. These offer web hosting and thus ensure reliable and error-free storage of website data.

 

When the browser on your computer (desktop, laptop, smartphone) connects and during data transfer to and from the web server, personal data may be processed. On the one hand, your computer stores data, and on the other hand, the web server also needs to store data for a while to ensure proper operation.

 

To illustrate:

 

Why do we process personal data?

 

The purposes of data processing are:

 

Professional hosting of the website and securing its operation.

 

To maintain operational and IT security

 

Anonymous evaluation of access behavior to improve our offer and, if necessary, for law enforcement or prosecution of claims.

 

What data is processed?

Even while you are visiting our website right now, our web server, which is the computer on which this website is stored, usually automatically stores data such as

 

the complete Internet address (URL) of the website you are visiting (e.g. https://www.beispielwebsite.de/beispielunterseite.html?tid=111792704)

 

browser and browser version (e.g. Chrome 87)

 

the operating system used (e.g. Windows 10)

 

the address (URL) of the previously visited page (referrer URL) (e.g. https://www.beispielquellsite.de/vondabinichgekommen.html/)

 

the host name and IP address of the device being accessed (e.g. COMPUTERNAME and 194.23.43.121)

 

date and time

 

in files, the so-called web server log files

 

How long is data stored?

 

As a rule, the above data is stored for two weeks and then automatically deleted. We do not pass on this data, but we cannot rule out the possibility that this data may be viewed by the authorities in the event of unlawful conduct.

 

In short, your visit is logged by our provider (company that runs our website on special computers (servers)), but we do not share your data without your consent!

 

Legal basis

 

The lawfulness of the processing of personal data in the context of web hosting results from Art. 6 (1) lit. f DSGVO (protection of legitimate interests), because the use of professional hosting with a provider is necessary to present the company on the Internet in a secure and user-friendly manner and to be able to pursue attacks and claims from this if necessary.

 

Web Analytics

 

Web Analytics Privacy Policy Summary

👥 Data subjects: Visitors to the website

🤝 Purpose: Evaluation of visitor information to optimize the web offer.

📓 Data processed: Access statistics containing data such as access locations, device data, access duration and time, navigation behavior, click behavior, and IP addresses. More details on this can be found with the respective web analytics tool used.

📅 Storage duration: depending on the web analytics tool used.

Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).

 

What is Web Analytics?

 

We use software on our website to evaluate the behavior of website visitors, known as web analytics or web analysis for short. This involves collecting data that the respective analytic tool provider (also called tracking tool) stores, manages and processes. The data is used to create analyses of user behavior on our website and made available to us as the website operator. In addition, most tools offer various testing options. For example, we can test which offers or content are best received by our visitors. To do this, we show you two different offers for a limited period of time. After the test (so-called A/B test), we know which product or content our website visitors find more interesting. For such test procedures, as for other analytics procedures, user profiles can also be created and the data stored in cookies.

 

Why do we use web analytics?

 

With our website we have a clear goal in mind: we want to deliver the best web offer on the market for our industry. To achieve this goal, we want to offer the best and most interesting offer on the one hand, and on the other hand, we want to make sure that you feel completely comfortable on our website. With the help of web analysis tools, we can take a closer look at the behavior of our website visitors and then improve our web offer for you and us accordingly. For example, we can see how old our visitors are on average, where they come from, when our website is most visited or which content or products are particularly popular. All this information helps us to optimize the website and thus best adapt it to your needs, interests and wishes.

 

What data is processed?

 

Exactly what data is stored depends, of course, on the analysis tools used. But as a rule, for example, which content you view on our website, which buttons or links you click on, when you access a page, which browser you use, which device (PC, tablet, smartphone, etc.) you use to visit the website or which computer system you use is stored. If you agreed that location data may also be collected, these may also be processed by the web analytics tool provider.

 

In addition, your IP address will also be stored. According to the General Data Protection Regulation (DSGVO), IP addresses are personal data. However, your IP address is usually stored pseudonymized (i.e. in an unrecognizable and shortened form). For the purpose of testing, web analysis and web optimization, no direct data, such as your name, age, address or e-mail address are stored as a matter of principle. All this data, if collected, is stored pseudonymously. This means that you cannot be identified as a person.

 

The following example shows schematically how Google Analytics works as an example of client-based web tracking with Java Script code.

 

 

 

How long the respective data is stored always depends on the provider. Some cookies only store data for a few minutes or until you leave the website again, while other cookies can store data for several years.

 

Duration of data processing

 

We will inform you about the duration of data processing below, provided we have further information on this. In general, we only process personal data for as long as is strictly necessary to provide our services and products. If it is required by law, as in the case of accounting, for example, this storage period may also be exceeded.

 

Right of objection

 

You also have the right and the possibility to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, disabling or deleting cookies in your browser.

 

Legal basis

 

The use of web analytics requires your consent, which we have obtained with our cookie popup. According to Art. 6 (1) lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data, as may occur during the collection by web analytics tools.

 

In addition to consent, there is a legitimate interest on our part to analyze the behavior of website visitors and thus to improve our offer technically and economically. With the help of web analytics, we detect website errors, can identify attacks and improve the economic efficiency. The legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use the tools insofar as you have given your consent.

 

Since web analytics tools use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy statements of the respective tools.

 

Information on specific web analytics tools, if available, can be found in the following sections.

 

Google Optimize privacy policy

 

We use Google Optimize, a website optimization tool, on our website. The service provider is the American company Google Inc. For the European region, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.

 

Google also processes data in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks to the legality and security of data processing.

 

As a basis for data processing at recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, Google uses standard contractual clauses approved by the EU Commission (= Art. 46. para. 2 and 3 DSGVO). These clauses oblige Google to comply with the EU level of data protection when processing relevant data outside the EU.

 

You can learn more about the data processed by using Google Optimize in the Privacy Policy at https://policies.google.com/privacy?hl=en-US .

 

Facebook Pixel Privacy Policy

 

We use the Facebook pixel from Facebook on our website. For this purpose, we have implemented a code on our website. The Facebook pixel is a snippet of JavaScript code that loads a collection of functions that allow Facebook to track your user actions, provided you have come to our website via Facebook ads. For example, when you purchase a product on our website, the Facebook pixel is triggered and stores your actions on our website in one or more cookies. These cookies allow Facebook to match your user data (customer data such as IP address, user ID) with your Facebook account data. Then Facebook deletes this data again. The collected data is anonymous and not visible to us and can only be used in the context of ad placements. If you yourself are a Facebook user and are logged in, the visit to our website is automatically assigned to your Facebook user account.

We want to show our services or products only to those people who are really interested in them. With the help of Facebook pixels, our advertising measures can be better tailored to your wishes and interests. Thus, Facebook users (if they have allowed personalized advertising) get to see appropriate advertising. Furthermore, Facebook uses the collected data for analysis purposes and its own advertisements.

 

In the following, we show you those cookies that were set by embedding Facebook Pixel on a test page. Please note that these are only sample cookies. Different cookies are set depending on the interaction on our website.

 

Name: _fbp

Wert: fb.1.1568287647279.257405483-6111792704-7

Purpose: This cookie is used by Facebook to display promotional products.

Expiration date: after 3 months

 

Name: fr

Value: 0aPf312HOS5Pboo2r..Bdeiuf...1.0.Bdeiuf.

Purpose: This cookie is used to make Facebook Pixel work properly.

Expiration date: after 3 months

 

Name: comment_author_50ae8267e2bdf1253ec1a5769f48e062111792704-3

Value: Name of the author

Purpose: This cookie stores the text and name of a user who leaves a comment, for example.

Expiration date: after 12 months

 

Name: comment_author_url_50ae8267e2bdf1253ec1a5769f48e062

Value: https%3A%2F%2Fwww.testseite...%2F (author's URL)

Purpose: This cookie stores the URL of the website that the user enters in a text field on our website.

Expiration date: after 12 months

 

Name: comment_author_email_50ae8267e2bdf1253ec1a5769f48e062

Value: Author's email address

Purpose: This cookie stores the user's email address if he/she has provided it on the website.

Expiration date: after 12 months

 

Note: The above cookies refer to an individual user behavior. Especially when using cookies, Facebook changes can never be excluded.

 

If you are logged in to Facebook, you can change your settings for advertisements yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. If you are not a Facebook user, you can generally manage your usage-based online advertising at http://www.youronlinechoices.com/de/praferenzmanagement/. You can also change the settings for your ads on your own. There you have the option to deactivate or activate providers.

 

We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. The data processing is essentially carried out by Facebook Pixel. This may result in data not being processed and stored anonymously where applicable. Furthermore, US government authorities may be able to access individual data. It may also happen that this data is linked to data from other Facebook services where you have a user account.

 

If you want to learn more about Facebook's privacy practices, we recommend that you read the company's own data policies at https://www.facebook.com/policy.php.

 

Facebook Automatic Enhanced Matching Privacy Policy

 

We have also enabled Automatic Advanced Matching as part of the Facebook Pixel feature. This feature of the Pixel allows us to send hashed emails, name, gender, city, state, zip code, and date of birth or phone number as additional information to Facebook if you have provided us with this data. This activation allows us to tailor advertising campaigns on Facebook even more precisely to people who are interested in our services or products.

 

Google Analytics Privacy Policy

 

Google Analytics Privacy Policy Summary

👥 Data subjects: Visitors to the website.

🤝 Purpose: Evaluation of visitor information to optimize the web offer.

📓 Data processed: Access statistics, which include data such as locations of accesses, device data, access duration and time, navigation behavior, click behavior, and IP addresses. More details can be found further down in this privacy policy.

📅 Storage duration: depending on the properties used.

Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).

 

What is Google Analytics?

 

On our website, we use the analysis tracking tool Google Analytics (GA) of the American company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. For example, when you click on a link, this action is stored in a cookie and sent to Google Analytics. Using the reports we receive from Google Analytics, we can better tailor our website and service to your preferences. In the following, we will go into more detail about the tracking tool and, in particular, inform you about what data is stored and how you can prevent this.

 

Google Analytics is a tracking tool used to analyze traffic to our website. In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions you take on our website. Once you leave our website, this data is sent to Google Analytics servers and stored there.

 

Google processes the data and we receive reports about your user behavior. These reports may include, but are not limited to, the following:

 

Audience reports: through audience reports, we get to know our users better and know more precisely who is interested in our service.

 

Ad reports: Ad reports help us analyze and improve our online advertising.

 

Acquisition reports: Acquisition reports give us helpful information on how to attract more people to our service.

 

Behavior reports: This is where we learn how you interact with our website. We can track the path you take on our site and which links you click.

 

Conversion reports: Conversion is when you take a desired action based on a marketing message. For example, you go from being just a website visitor to a buyer or newsletter subscriber. These reports help us learn more about how our marketing efforts are working for you. This is how we aim to increase our conversion rate.

 

Real-time reports: Here we always know immediately what is happening on our website. For example, we can see how many users are currently reading this text.

 

Why do we use Google Analytics on our website?

 

Our goal with this website is clear: we want to provide you with the best possible service. The statistics and data from Google Analytics help us to achieve this goal.

 

The statistically evaluated data shows us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that it can be found more easily by interested people on Google. On the other hand, the data helps us to better understand you as a visitor. Thus, we know very well what we need to improve on our website in order to provide you with the best possible service. The data also helps us to carry out our advertising and marketing measures in a more individual and cost-effective way. After all, it only makes sense to show our products and services to people who are interested in them.

 

What data is stored by Google Analytics?

 

Google Analytics uses a tracking code to create a random, unique ID that is associated with your browser cookie. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a "returning" user. All collected data is stored together with this user ID. This makes it possible to evaluate pseudonymous user profiles.

 

In order to analyze our website with Google Analytics, a property ID must be inserted into the tracking code. The data is then stored in the corresponding property. For each newly created property, the Google Analytics 4 property is standard. Alternatively, you can also create the Universal Analytics property. Depending on the property used, data is stored for different lengths of time.

 

Labels such as cookies and app instance IDs are used to measure your interactions on our website. Interactions are all types of actions you take on our website. If you also use other Google systems (such as a Google account), data generated through Google Analytics may be linked to third-party cookies. Google does not share Google Analytics data unless we, as the website operator, authorize it. Exceptions may occur if required by law.

 

The following cookies are used by Google Analytics:

 

Name: _ga

Wert: 2.1326744211.152111792704-5

Purpose: By default, analytics.js uses the _ga cookie to store the user ID. Basically, it is used to distinguish website visitors.

Expiration date: after 2 years

 

Name: _gid

Wert: 2.1687193234.152111792704-1

Purpose: The cookie is also used to distinguish the website visitors.

Expiration date: after 24 hours

 

Name: _gat_gtag_UA_

Value: 1

Purpose: Used to lower the request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named _dc_gtm_ .

Expiration date: after 1 minute

 

Name: AMP_TOKEN

Value: not specified

Purpose: The cookie has a token that can be used to retrieve a user ID from the AMP client ID service. Other possible values indicate a logout, a request, or an error.

Expiration date: after 30 seconds up to one year.

 

Name: __utma

Wert: 1564498958.1564498958.1564498958.1

Purpose: This cookie is used to track your behavior on the website and measure performance. The cookie is updated every time information is sent to Google Analytics.

Expiration date: after 2 years

 

Name: __utmt

Value: 1

Purpose: The cookie is used like _gat_gtag_UA_ to throttle the request rate.

Expiration date: after 10 minutes

 

Name: __utmb

Value: 3.10.1564498958

Purpose: This cookie is used to determine new sessions. It is updated every time new data or info is sent to Google Analytics.

Expiration date: after 30 minutes

 

Name: __utmc

Value: 167421564

Purpose: This cookie is used to set new sessions for returning visitors. This is a session cookie and is only stored until you close the browser again.

Expiration date: After you close the browser.

 

Name: __utmz

Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/

Purpose: The cookie is used to identify the source of traffic to our website. That is, the cookie stores from where you came to our website. This may have been another page or an advertisement.

Expiration date: after 6 months

 

Name: __utmv

Value: not specified

Purpose: The cookie is used to store custom user data. It is updated whenever information is sent to Google Analytics.

Expiration date: after 2 years

 

Note: This enumeration cannot claim to be complete, as Google is always changing the choice of their cookies as well.

 

Here we show you an overview of the most important data collected by Google Analytics:

 

Heatmaps: Google creates so-called heatmaps. Heatmaps allow you to see exactly those areas that you click on. This gives us information about where you are "on the move" on our site.

 

Session duration: Google defines session duration as the time you spend on our site without leaving. If you have been inactive for 20 minutes, the session ends automatically.

 

Bounce rate: A bounce is when you view only one page on our site and then leave our site.

 

Account creation: when you create an account or make an order on our website, Google Analytics collects this data.

 

IP address: The IP address is only shown in a shortened form so that no clear assignment is possible.

 

Location: The IP address can be used to determine the country and your approximate location. This process is also referred to as IP- location determination.

 

Technical information: Technical information includes, but is not limited to, your browser type, internet service provider, or screen resolution.

 

Source of origin: Google Analytics or we are of course also interested in which website or which advertisement you came to our site from.

 

Other data include contact details, any ratings, playing media (for example, if you play a video via our site), sharing content via social media or adding to your favorites. The enumeration does not claim to be complete and only serves as a general orientation of the data storage by Google Analytics.

 

How long and where is the data stored?

 

Google has your servers spread all over the world. Most servers are located in America and consequently your data is mostly stored on American servers. You can read exactly where Google's data centers are located here: https://www.google.com/about/datacenters/inside/locations/?hl=de

 

Your data is distributed on different physical disks. This has the advantage that the data can be accessed more quickly and is better protected against manipulation. In each Google data center, there are corresponding emergency programs for your data. If, for example, the hardware at Google fails or natural disasters paralyze servers, the risk of a service interruption at Google still remains low.

 

The retention period of the data depends on the properties used. When using the newer Google Analytics 4 properties, the retention period of your user data is fixed at 14 months. For other so-called event data, we have the option to choose a retention period of 2 months or 14 months.

 

For Universal Analytics properties, Google Analytics defaults to a retention period of 26 months for your user data. Then your user data is deleted. However, we have the option to choose the retention period of user data ourselves. We have five variants available for this purpose:

 

Deletion after 14 months

 

Deletion after 26 months

 

Deletion after 38 months

 

Deletion after 50 months

 

No automatic deletion

 

In addition, there is also an option for data to be deleted only when you no longer visit our website within the time period we have selected. In this case, the retention period will be reset each time you visit our website again within the specified period.

 

Once the specified period has expired, the data is deleted once a month. This retention period applies to your data associated with cookies, user recognition and advertising IDs (e.g. DoubleClick domain cookies). Reporting results are based on aggregated data and are stored separately from user data. Aggregated data is a merging of individual data into a larger unit.

 

How can I delete my data or prevent data storage?

 

According to European Union data protection law, you have the right to obtain information about your data, update it, delete it or restrict it. Using the browser add-on to disable Google Analytics JavaScript (ga.js, analytics.js, dc.js), you can prevent Google Analytics from using your data. You can download and install the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de. Please note that this add-on only disables the collection of data by Google Analytics.

 

If you generally want to disable, delete or manage cookies (independently of Google Analytics), there are separate instructions for each browser:

 

Chrome: Delete, enable and manage cookies in Chrome.

 

Safari: Manage cookies and website data with Safari.

 

Firefox: Delete cookies to remove data that websites have placed on your computer

 

Internet Explorer: delete and manage cookies

 

Microsoft Edge: delete and manage cookies

 

Legal basis

 

The use of Google Analytics requires your consent, which we have obtained with our cookie popup. According to Art. 6 (1) lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data as it may occur during the collection by web analytics tools.

 

In addition to consent, there is a legitimate interest on our part to analyze the behavior of website visitors and thus to improve our offer technically and economically. With the help of Google Analytics, we detect website errors, can identify attacks and improve the economic efficiency. The legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use Google Analytics if you have given your consent.

 

Google also processes data in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks to the legality and security of data processing.

 

As a basis for data processing at recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, Google uses standard contractual clauses approved by the EU Commission (= Art. 46. para. 2 and 3 DSGVO). These clauses oblige Google to comply with the EU level of data protection when processing relevant data outside the EU as well.

 

We hope we have been able to provide you with the most important information regarding Google Analytics data processing. If you want to learn more about the tracking service, we recommend these two links: http://www.google.com/analytics/terms/de.html and https://support.google.com/analytics/answer/6004245?hl=de.

 

Google Analytics IP anonymization

 

We have implemented Google Analytics IP address anonymization on this website. This feature was developed by Google to enable this website to comply with applicable data protection regulations and recommendations of local data protection authorities when they prohibit storage of the full IP address. The anonymization or masking of the IP takes place as soon as the IP addresses arrive in the Google Analytics data collection network and before any storage or processing of the data takes place.

 

More information on IP anonymization can be found at https://support.google.com/analytics/answer/2763052?hl=de.

Google Analytics reports on demographic characteristics and interests.

 

We have enabled promotional reporting features in Google Analytics. The demographic and interest reports contain information on age, gender and interests. This allows us - without being able to assign this data to individual persons - to get a better picture of our users. You can learn more about advertising features at https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad.

 

You can stop the use of the activities and information of your Google account under "Advertising settings" at https://adssettings.google.com/authenticated via checkbox.

 

Google Analytics deactivation link

 

If you click on the following deactivation link, you can prevent Google from collecting further visits to this website. Attention: Deleting cookies, using the incognito/private mode of your browser, or using a different browser will result in data being collected again.

 

Deactivate Google Analytics

 

Google Analytics data processing addendum

 

We have entered into a direct customer agreement with Google for the use of Google Analytics by accepting the "Data Processing Addendum" in Google Analytics.

 

You can find out more about the data processing addendum for Google Analytics here: https://support.google.com/analytics/answer/3379636?hl=de&utm_id=ad

 

Google Analytics Google Signals Privacy Policy

 

We have enabled Google signals in Google Analytics. This updates existing Google Analytics features (advertising reports, remarketing, cross-device reports, and interest and demographic reports) to provide aggregated and anonymized data from you, provided you have allowed personalized ads in your Google account.

 

What makes this special is that it is cross-device tracking. That means your data can be analyzed across devices. By enabling Google signals, data is collected and linked to the Google account. Google can thus recognize, for example, if you view a product on our website via a smartphone and only buy the product later via a laptop. Thanks to the activation of Google signals, we can launch cross-device remarketing campaigns that would otherwise not be possible in this form. Remarketing means that we can also show you our offer on other websites.

 

In Google Analytics, Google signals also collect other visitor data such as location, search history, YouTube history and data about your actions on our website. This gives us better advertising reports from Google and more useful information about your interests and demographics. This includes your age, what language you speak, where you live, or what gender you are. Furthermore, social criteria such as your profession, your marital status or your income are also added. All these characteristics help Google Analytics to define groups of people or target groups.

 

The reports also help us to better assess your behavior, your wishes and interests. This allows us to optimize and adapt our services and products for you. By default, this data expires after 26 months. Please note that this data collection only occurs if you have allowed personalized advertising in your Google account. This is always aggregated and anonymous data and never individual person data. In your Google account, you can manage this data or also delete it.

 

Google Tag Manager Privacy Policy

 

Google Tag Manager Privacy Policy Summary

👥 Data subjects: Visitors to the website.

🤝 Purpose: Organization of the individual tracking tools.

📓 Data processed: Google Tag Manager does not store any data itself. The data is collected by the tags of the web analytics tools used.

📅 Storage duration: depending on the web analytics tool used.

⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).

 

What is the Google Tag Manager?

 

For our website, we use the Google Tag Manager of the company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. This Tag Manager is one of many helpful marketing products from Google. Through Google Tag Manager, we can centrally incorporate and manage code sections from various tracking tools that we use on our website.

 

In this privacy policy, we want to explain in more detail what Google Tag Manager does, why we use it, and in what form data is processed.

 

Google Tag Manager is an organizational tool that allows us to incorporate and manage website tags centrally and via a user interface. Tags are small sections of code that, for example, record (track) your activities on our website. For this purpose, JavaScript code sections are inserted into the source code of our page. The tags often come from Google-internal products such as Google Ads or Google Analytics, but tags from other companies can also be included and managed via the manager. Such tags perform different tasks. They can collect browser data, feed marketing tools with data, embed buttons, set cookies and also track users across multiple websites.

 

Why do we use Google Tag Manager for our website?

 

As the saying goes: organization is half the battle! And of course, this also applies to the maintenance of our website. In order to make our website as good as possible for you and all the people who are interested in our products and services, we need various tracking tools such as Google Analytics. The collected data from these tools show us what you are most interested in, where we can improve our services and which people we should still show our offers to. And for this tracking to work, we need to embed appropriate JavaScript codes into our website. In principle, we could include each code section of each tracking tool separately in our source code. However, this requires quite a lot of time and it's easy to lose track. That's why we use the Google Tag Manager. We can easily incorporate the necessary scripts and manage them from one place. Moreover, Google Tag Manager offers an easy-to-use interface and you don't need any programming skills. This is how we manage to keep order in our tag jungle.

 

What data is stored by Google Tag Manager?

 

The Tag Manager itself is a domain that does not set any cookies or store any data. It acts as a mere "manager" of the implemented tags. The data is collected by the individual tags of the various web analytics tools. The data is virtually passed through to the individual tracking tools in the Google Tag Manager and is not stored.

 

However, the situation is quite different with the embedded tags of the various web analytics tools, such as Google Analytics. Depending on the analysis tool, various data about your web behavior is usually collected, stored and processed with the help of cookies. For this, please read our privacy texts on the individual analysis and tracking tools that we use on our website.

 

In the account settings of the Tag Manager, we have allowed Google to receive anonymized data from us. However, this is only about the use and usage of our Tag Manager and not your data stored via the code sections. We allow Google and others to receive selected data in anonymized form. We thus consent to the anonymous sharing of our website data. Which summarized and anonymous data is forwarded exactly, we could not find out - despite long research. In any case, Google deletes all information that could identify our website. Google combines the data with hundreds of other anonymous website data and creates user trends as part of benchmarking measures. Benchmarking compares our own results with those of our competitors. Processes can be optimized on the basis of the information collected.

 

How long and where is the data stored?

 

When Google stores data, this data is stored on Google's own servers. The servers are distributed all over the world. Most of them are located in America. You can find out exactly where Google servers are located at https://www.google.com/about/datacenters/inside/locations/?hl=de.

 

How long the individual tracking tools store data from you can be found in our individual privacy texts for the individual tools.

 

How can I delete my data or prevent data storage?

 

The Google Tag Manager itself does not set cookies, but manages tags from various tracking websites. In our privacy texts for the individual tracking tools, you will find detailed information on how to delete or manage your data.

 

Please note that when using this tool, data from you may also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data to insecure third countries may therefore not simply be transferred, stored and processed there unless there are suitable guarantees (such as EU standard contractual clauses) between us and the non-European service provider.

 

Legal basis

 

The use of Google Tag Manager requires your consent, which we have obtained with our cookie popup. According to Art. 6 (1) lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data, as may occur during the collection by web analytics tools.

 

In addition to consent, there is a legitimate interest on our part in analyzing the behavior of website visitors and thus improving our offer technically and economically. With the help of Google Tag Managers can improve the economic efficiency. The legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use the Google Tag Manager if you have given your consent.

 

Google also processes data in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks to the legality and security of data processing.

 

As a basis for data processing at recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, Google uses standard contractual clauses approved by the EU Commission (= Art. 46. para. 2 and 3 DSGVO). These clauses oblige Google to comply with the EU level of data protection when processing relevant data outside the EU as well.

 

If you want to learn more about Google Tag Manager, we recommend the FAQs at https://www.google.com/intl/de/tagmanager/faq.html.

 

 

 

Email Marketing

 

Email marketing summary

👥 Data subjects: newsletter subscribers

🤝 Purpose: direct advertising by e-mail, notification of system-relevant events.

📓 Data processed: Data entered during registration but at least the e-mail address. More details can be found with the respective e-mail marketing tool used.

📅 Storage period: Duration of the existence of the subscription.

⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests).

 

What is email marketing?

 

In order to keep you up to date, we also use the option of e-mail marketing. In doing so, if you have agreed to receive our emails or newsletters, data from you will also be processed and stored. E-mail marketing is a sub-area of online marketing. It involves sending news or general information about a company, products or services by e-mail to a specific group of people who are interested in them.

 

If you want to participate in our e-mail marketing (usually via newsletter), you usually just have to register with your e-mail address. To do this, you fill out an online form and submit it. However, it may also happen that we ask you for your title and name, for example, so that we can write to you personally.

 

In principle, the registration for newsletters works with the help of the so-called "double opt-in procedure". After you have registered for our newsletter on our website, you will receive an e-mail to confirm your newsletter registration. This ensures that the e-mail address belongs to you and that no one has registered with a third-party e-mail address. We or a notification tool we use logs each individual subscription. This is necessary so that we can also prove the legally correct registration process. As a rule, the time of registration, the time of the registration confirmation and your IP address are stored. In addition, it is also logged when you make changes to your stored data.

 

Why do we use e-mail marketing?

 

We naturally want to stay in touch with you and always present you with the most important news about our company. To do this, we use, among other things, e-mail marketing - often just referred to as "newsletters" - as an essential part of our online marketing. If you agree to it or if it is permitted by law, we will send you newsletters, system e-mails or other notifications by e-mail. When we use the term "newsletter" in the following text, we mainly mean regularly sent e-mails. Of course, we do not want to bother you in any way with our newsletters. That's why we really always try to provide only relevant and interesting content. For example, you will learn more about our company, our services or products. Since we are always improving our offers, our newsletter will also tell you when there is news or when we are offering special, lucrative promotions. If we use a service provider that offers a professional mailing tool for our e-mail marketing, we do so in order to be able to offer you fast and secure newsletters. The purpose of our email marketing is basically to inform you about new offers and also to get closer to our business goals.

 

What data is processed?

 

When you become a subscriber to our newsletter via our website, you confirm by email that you are a member of an email list. In addition to IP address and e-mail address, your salutation, name, address and telephone number may also be stored. However, only if you agree to this data storage. The data marked as such are necessary for you to participate in the service offered. Providing this information is voluntary, but failure to provide it will result in you not being able to use the service. In addition, information about your device or your preferred content on our website may be stored. You can find out more about the storage of data when you visit a website in the section "Automatic data storage". We record your declaration of consent so that we can always prove that this complies with our laws.

 

Duration of data processing

 

If you unsubscribe your email address from our email/newsletter distribution list, we may store your address for up to three years based on our legitimate interests so that we can still prove your consent at the time. We may only process this data if we need to defend ourselves against any claims.

 

However, if you confirm that you have given us your consent to subscribe to the newsletter, you can submit an individual deletion request at any time. If you permanently object to the consent, we reserve the right to store your e-mail address in a blacklist. As long as you have voluntarily subscribed to our newsletter, we will of course also keep your e-mail address.

 

Cancellation - how can I cancel my subscription?

 

You have the possibility to cancel your newsletter subscription at any time. All you have to do is revoke your consent to the newsletter subscription. This usually only takes a few seconds or one or two clicks. Most of the time, you will find a link to cancel your newsletter subscription right at the end of each email. If you really can't find the link in the newsletter, please contact us by mail and we will cancel your newsletter subscription immediately.

 

Legal basis

 

The sending of our newsletter is based on your consent (Article 6 (1) a DSGVO). This means that we may only send you a newsletter if you have actively signed up for it beforehand. If applicable, we may also send you advertising messages on the basis of Section 7 (3) of the German Unfair Competition Act (UWG), provided that you have become our customer and have not objected to the use of your e-mail address for direct advertising.

 

Information on specific email marketing services and how they process personal data, if any, can be found in the following sections.

 

Ascend by Wix Privacy Policy

 

We use Ascend by Wix on our website, a service for our email marketing. The service provider is the Israeli company Wix.com Ltd, 40 Namal Tel Aviv Street, Tel Aviv, 6350671 Israel.

 

As the basis of data processing for recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway) or a data transfer there, Ascend by Wix uses standard contractual clauses approved by the EU Commission (= Art. 46. para. 2 and 3 DSGVO). These clauses oblige Ascend by Wix to comply with the EU level of data protection when processing relevant data outside the EU.

 

You can learn more about the data processed by using Ascend by Wix in the Privacy Policy at https://de.wix.com/about/privacy. 

 

Online Marketing

 

Online Marketing Privacy Policy Summary

👥 Data subjects: Visitors to the website.

🤝 Purpose: Evaluation of visitor information to optimize the web offer.

📓 Data processed: Access statistics containing data such as access locations, device data, access duration and time, navigation behavior, click behavior, and IP addresses. Personal data such as name or email address may also be processed. More details on this can be found with the respective online marketing tool used.

📅 Storage duration: depending on the online marketing tools used.

⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit.f DSGVO (Legitimate Interests).

 

What is online marketing?

 

Online marketing refers to all measures that are carried out online in order to achieve marketing goals such as increasing brand awareness or closing a deal. Furthermore, our online marketing measures aim to draw people's attention to our website. In order to be able to show our offering to many interested people, we therefore engage in online marketing. This usually involves online advertising, content marketing or search engine optimization. To enable us to use online marketing efficiently and in a targeted manner, personal data is also stored and processed. On the one hand, the data helps us to show our content only to those people who are really interested in it, and on the other hand, we can measure the advertising success of our online marketing measures.

 

Why do we use online marketing tools?

 

We want to show our website to everyone who is interested in what we have to offer. We are aware that this is not possible without consciously set measures. That is why we do online marketing. There are various tools that make it easier for us to work on our online marketing measures and, in addition, always provide suggestions for improvement via data. This allows us to target our campaigns more precisely to our target group. So the purpose of these online marketing tools we use is ultimately to optimize our offering.

 

What data is processed?

 

In order for our online marketing to work and the success of the measures to be measured, user profiles are created and data is stored in cookies (these are small text files), for example. With the help of this data, we can not only place advertisements in the classical sense, but also directly on our website, display our content in the way you prefer. For this purpose, there are various third-party tools that offer these functions and accordingly also collect and store data from you. In the named cookies are stored, for example, which web pages you have visited on our website, how long you have looked at these pages, which links or buttons you click or from which website you have come to us. In addition, technical information may also be stored. For example, your IP address, which browser you use, from which device you visit our website or the time when you accessed our website and when you left it again. If you have consented that we may also determine your location, we may also store and process this.

 

Your IP address is stored in pseudonymized form (i.e. shortened). Unique data that directly identifies you as a person, such as your name, address or e-mail address, is also only stored in pseudonymized form as part of the advertising and online marketing processes. We can therefore not identify you as a person, but we have only the pseudonymized stored information in the user profiles.

 

Under certain circumstances, the cookies can also be deployed on other websites that work with the same advertising tools, analyzed and used for advertising purposes. The data may then also be stored on the servers of the advertising tools providers.

 

In exceptional cases, unique data (name, e-mail address, etc.) may also be stored in the user profiles. This storage occurs, for example, if you are a member of a social media channel that we use for our online marketing measures and the network links previously received data with the user profile.

 

With all the advertising tools we use that store data from you on their servers, we only ever receive aggregated information and never data that makes you recognizable as an individual. The data only shows how well set advertising measures worked. For example, we see which measures have persuaded you or other users to come to our website and purchase a service or product there. Based on the analyses, we can improve our advertising offer in the future and adapt it even more precisely to the needs and wishes of interested persons.

 

Duration of data processing

 

We will inform you about the duration of data processing below, provided we have further information on this. In general, we process personal data only as long as it is absolutely necessary for the provision of our services and products. Data that is stored in cookies is stored for different lengths of time. Some cookies are already deleted after you leave the website, others may be stored in your browser for several years. In the respective privacy statements of the individual providers, you will usually receive detailed information about the individual cookies used by the provider.

 

Right of objection

 

You also have the right and the possibility to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, disabling or deleting cookies in your browser. The lawfulness of the processing until the revocation remains unaffected.

 

Since online marketing tools may generally use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy statements of the respective tools.

 

Legal basis

 

If you have consented to third-party providers being used, the legal basis for the corresponding data processing is this consent. According to Art. 6 (1) lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data as it may occur when collected by online marketing tools.

 

On our part, there is also a legitimate interest in measuring online marketing measures in anonymized form in order to optimize our offer and our measures with the help of the data obtained. The corresponding legal basis for this is Art. 6 Para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use the tools if you have given your consent.

 

Information on specific online marketing tools - if available - can be found in the following sections.

 

Facebook Conversions API privacy policy

 

We use Facebook Conversions API, a server-side event tracking tool, on our website. The service provider is the American company Facebook Inc. For the European region, the company is Facebook Ireland Ltd. (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) is responsible for the European region.

 

Facebook Conversions API also processes data in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks to the legality and security of data processing.

 

As a basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, Facebook Conversions API uses standard contractual clauses approved by the EU Commission (= Art. 46. para. 2 and 3 DSGVO). These clauses oblige Facebook Conversions API to comply with the EU level of data protection when processing relevant data outside the EU.

 

You can learn more about the data processed through the use of Facebook Conversions API in the Privacy Policy at https://www.facebook.com/about/privacy.

 

Facebook Custom Audiences privacy policy

 

We use Facebook Custom Audiences, a server-side event tracking tool, on our website. The service provider is the American company Facebook Inc. For the European region, the company is Facebook Ireland Ltd. (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) is responsible for the European region.

 

Facebook also processes data in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks to the legality and security of data processing.

 

As a basis for data processing at recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, Facebook uses standard contractual clauses approved by the EU Commission (= Art. 46. para. 2 and 3 DSGVO). These clauses oblige Facebook to comply with the EU level of data protection when processing relevant data outside the EU.

 

You can learn more about the data processed through the use of Facebook Custom Audiences in the Privacy Policy at https://www.facebook.com/about/privacy

 

Google AdMob Privacy Policy

 

We use Google AdMob, a mobile advertising tool, on our website. The service provider is the American company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.

 

Google also processes data in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks to the legality and security of data processing.

 

As a basis for data processing at recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, Google uses standard contractual clauses approved by the EU Commission (= Art. 46. para. 2 and 3 DSGVO). These clauses oblige Google to comply with the EU level of data protection when processing relevant data outside the EU.

 

You can learn more about the data processed by using Google AdMob in the Privacy Policy at https://policies.google.com/privacy?hl=de.

 

TikTok Pixel Privacy Policy

 

We use TikTok Pixel, a conversion tracking tool for advertisers, on our website. Service provider is a Chinese company TikTok.

 

As a basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway) or a data transfer there, TikTok uses standard contractual clauses approved by the EU Commission (= Art. 46. para. 2 and 3 DSGVO). These clauses oblige TikTok to comply with the EU level of data protection when processing relevant data also outside the EU.

 

The company responsible for the European area is TikTok Technology Limited (10 Earlsfort Terrace, Dublin, D02 T380, Ireland). You can learn more about the data processed through the use of TikTok Pixel in the Privacy Policy at https://www.tiktok.com/legal/privacy-policy?lang=de.

 

Amazon Affiliate Program Privacy Policy

 

Amazon Affiliate Program Privacy Policy Summary

👥 Data subjects: visitors to the website

🤝 Purpose: economic success and optimization of our service performance.

📓 Data processed: Access statistics, which include data such as locations of accesses, device data, access duration and time, navigation behavior, click behavior, and IP addresses. Personal data such as name or e-mail address may also be processed.

📅 Storage period: personal data is stored by Amazon until it is no longer needed.

⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit.f DSGVO (Legitimate Interests).

 

What is the Amazon affiliate program?

 

On our website, we use the Amazon affiliate program of the company Amazon.com, Inc. The data controllers in terms of the privacy policy are Amazon Europe Core S.à.r.l., Amazon EU S.à.r.l, Amazon Services Europe S.à.r.l. and Amazon Media EU S.à.r.l., all four located 5, Rue Plaetis, L-2338 Luxembourg and Amazon Instant Video Germany GmbH, Domagkstr. 28, 80807 Munich. Amazon Deutschland Services GmbH, Marcel-Breuer-Str. 12, 80807 Munich, Germany, will act as data processor. By using this Amazon affiliate program, data from you may be transferred to Amazon, stored and processed.

 

In this privacy policy, we inform you about what data is involved, why we use the program and how you can manage or prevent the data transfer.

 

The Amazon affiliate program is an affiliate marketing program of the online shipping company Amazon.de. Like any affiliate program, the Amazon affiliate program is based on the principle of commission. Amazon or we place advertisements or affiliate links on our website and if you click on them and buy a product through Amazon, we receive an advertising fee (commission).

 

Why do we use the Amazon affiliate program on our website?

 

Our goal is to provide you with an enjoyable time with lots of helpful content. For this we put a lot of work and energy into the development of our website. With the help of the Amazon affiliate program we have the possibility to be rewarded a little bit for our work. Every affiliate link to Amazon is of course always related to our topic and shows offers that might interest you.

 

What data is stored by the Amazon affiliate program?

 

As soon as you interact with Amazon's products and services, Amazon collects data from you. Amazon distinguishes between information that you actively give to the company and information that is automatically collected and stored. "Active information" includes, for example, name, email address, phone number, age, payment information or location information. So-called "automatic information" is primarily stored via cookies. This includes information on user behavior, IP address, device information (browser type, location, operating systems) or the URL. Amazon also stores the clickstream. This refers to the path (sequence of pages) that you as a user take to get to a product. Amazon also stores cookies in your browser in order to be able to trace the origin of an order. In this way, the company recognizes that you have clicked on an Amazon advertisement or an affiliate link via our website.

 

If you have an Amazon account and are logged in while browsing our website, the collected data can be assigned to your account. You can prevent this by logging out of Amazon before browsing our website.

 

Here we show you example cookies that are set in your browser when you click on an Amazon link on our website.

 

Name: uid

Wert: 3230928052675285215111792704-9

Purpose: This cookie stores a unique user ID and collects information about your website activity.

Expiration date: after 2 months

 

Name: ad-id

Value: AyDaInRV1k-Lk59xSnp7h5o

Purpose: This cookie is provided by amazon-adsystem.com and is used by the company for various advertising purposes.

Expiration date: after 8 months

 

Name: uuid2

Wert: 8965834524520213028111792704-2

Purpose: This cookie enables targeted and interest-based advertising through the AppNexus platform. For example, the cookie collects and stores anonymous data about which ads you have clicked on and which pages you have visited via the IP address.

Expiration date: after 3 months

 

Name: session-id

Wert: 262-0272718-2582202111792704-1

Purpose: This cookie stores a unique user ID that the server assigns to you for the duration of a website visit (session). If you visit the same page again, the information stored in it will be retrieved.

Expiration date: after 15 years

 

Name: APID

Wert: UP9801199c-4bee-11ea-931d-02e8e13f0574

Purpose: This cookie stores information about how you use a website and what advertisements you viewed before visiting the website.

Expiration date: after one year

 

Name: session-id-time

Wert: tb:s-STNY7ZS65H5335FZEVPE|1581329862486&t:1581329864300&adb:adblk_no

Purpose: This cookie records the time you spend on a web page with a unique cookie ID.

Expiration date: after 2 years

 

Name: csm-hit

Value: 2082754801l

Purpose: We could not find out exact information about this cookie.

Expiration date: after 15 years

 

Note: Please note that this list only shows cookie examples and cannot claim to be complete.

 

Amazon uses this obtained information to tailor advertisements more precisely to the interests of users.

 

How long and where is the data stored?

 

Personal data is stored by Amazon for as long as it is necessary for Amazon's business services or is required for legal reasons. Since Amazon is headquartered in the USA, the collected data is also stored on American servers.

 

How can I delete my data or prevent data storage?

 

You have the right to access and also delete your personal data at any time. If you have an Amazon account, you can manage or delete much of the collected data in your account.

 

Another option to manage Amazon's data processing and storage according to your preferences is provided by your browser. There you can manage, disable or delete cookies. This works a bit differently for each browser. Here are the instructions for the most popular browsers:

 

Chrome: Delete, enable and manage cookies in Chrome.

 

Safari: Manage cookies and website data with Safari.

 

Firefox: Delete cookies to remove data that websites have placed on your computer

 

Internet Explorer: delete and manage cookies

 

Microsoft Edge: delete and manage cookies

 

Legal basis

 

If you have consented to allow the Amazon Affiliate Program to be used, the legal basis of the corresponding data processing is this consent. According to Art. 6 (1) lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data as it may occur during the collection by the Amazon Partner Program.

 

From our side, there is also a legitimate interest in using the Amazon affiliate program to optimize our online service and our marketing measures. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use the Amazon partner program if you have given your consent.

 

Amazon also processes data in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks for the legality and security of data processing.

 

As a basis for data processing at recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, Amazon uses standard contractual clauses approved by the EU Commission (= Art. 46. para. 2 and 3 DSGVO). These clauses oblige Amazon to comply with the EU level of data protection when processing relevant data outside the EU as well.

 

We hope we have brought you closer to the most important information about data transfer through the use of the Amazon affiliate program. You can find more information at https://www.amazon.de/gp/help/customer/display.html?nodeId=201909010.

 

Google Ads (Google AdWords) Conversion Tracking Privacy Policy

 

Google Ads (Google AdWords) Conversion Tracking Privacy Policy Summary.

👥 Data subjects: Visitors to the website.

🤝 Purpose: economic success and the optimization of our service performance.

📓 Data processed: Access statistics, which include data such as locations of accesses, device data, access duration and time, navigation behavior, click behavior, and IP addresses. Personal data such as name or e-mail address may also be processed.

📅 Storage period: Conversion cookies usually expire after 30 days and do not transmit any personal data.

⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit.f DSGVO (Legitimate Interests).

 

What is Google Ads conversion tracking?

 

We use Google Ads (formerly Google AdWords) as an online marketing measure to advertise our products and services. In this way, we want to draw more people's attention to the high quality of our offers on the Internet. As part of our advertising measures through Google Ads, we use the conversion tracking of the company Google Inc. on our website. In Europe, however, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With the help of this free tracking tool, we can better adapt our advertising offer to your interests and needs. In the following article, we will go into more detail about why we use conversion tracking, what data is stored in the process and how you can prevent this data storage.

 

Google Ads (formerly Google AdWords) is the in-house online advertising system of Google Inc. We are convinced of the quality of our offer and want as many people as possible to get to know our website. In the online sector, Google Ads offers the best platform for this. Of course, we also want to get an accurate overview of the cost-benefit factor of our advertising campaigns. That's why we use the conversion tracking tool from Google Ads.

 

But what is a conversion actually? A conversion occurs when you go from being a purely interested website visitor to an acting visitor. This happens whenever you click on our ad and subsequently perform another action, such as visiting our website. With Google's conversion tracking tool, we record what happens after a user clicks on our Google Ads ad. For example, we can see whether products are purchased, services are used or whether users have signed up for our newsletter.

 

Why do we use Google Ads conversion tracking on our website?

 

We use Google Ads to draw attention to our offer on other websites. The goal is to make sure that our advertising campaigns really reach only those people who are interested in our offers. With the conversion tracking tool we can see which keywords, ads, ad groups and campaigns lead to the desired customer actions. We see how many customers interact with our ads on a device and then make a conversion. Through this data, we can calculate our cost-benefit factor, measure the success of individual advertising measures and consequently optimize our online marketing measures. We can also use the data obtained to make our website more interesting for you and adapt our advertising offer even more individually to your needs.

 

What data is stored with Google Ads conversion tracking?

 

We have included a conversion tracking tag or code snippet on our website to better analyze certain user actions. Now, when you click on one of our Google Ads ads, the cookie "Conversion" is stored on your computer (usually in the browser) or mobile device by a Google domain. Cookies are small text files that store information on your computer.

 

Here are the details of the most important cookies for Google's conversion tracking:

 

Name: Conversion

Value: EhMI_aySuoyv4gIVled3Ch0llweVGAEgt-mr6aXd7dYlSAGQ111792704-3

Purpose: This cookie stores every conversion you make on our site after coming to us through a Google Ad.

Expiration date: after 3 months

 

Name: _gac

Value: 1.1558695989.EAIaIQobChMIiOmEgYO04gIVj5AYCh2CBAPrEAAYASAAEgIYQfD_BwE

Purpose: This is a classic Google Analytics cookie and is used to record various actions on our website.

Expiration date: after 3 months

 

Note: The _gac cookie only appears in connection with Google Analytics. The above enumeration does not claim to be exhaustive, as Google repeatedly uses other cookies for analytical evaluation.

 

As soon as you complete an action on our website, Google recognizes the cookie and saves your action as a so-called conversion. As long as you surf our website and the cookie has not yet expired, we and Google recognize that you have found us via our Google Ads ad. The cookie is read and sent back to Google Ads with the conversion data. It is also possible that other cookies are used to measure conversions. The conversion tracking of Google Ads can be further refined and improved with the help of Google Analytics. For ads that Google displays in various locations on the web, cookies named "__gads" or "_gac" may be set under our domain. Since September 2017, various campaign information from analytics.js is stored with the _gac cookie. The cookie stores this data as soon as you visit one of our pages for which the automatic tagging of Google Ads has been set up. Unlike cookies set for Google domains, Google can only read these conversion cookies when you are on our website. We do not collect or receive any personal data. We receive a report from Google with statistical evaluations. For example, we learn the total number of users who clicked on our ad and we see which advertising measures were well received.

 

How long and where is the data stored?

 

At this point, we would like to point out that we have no influence on how Google uses the collected data. According to Google, the data is encrypted and stored on secure servers. In most cases, conversion cookies expire after 30 days and do not transmit any personal data. The cookies named "Conversion" and "_gac" (which is used in conjunction with Google Analytics) have an expiration date of 3 months.

 

How can I delete my data or prevent data storage?

 

You have the option not to participate in Google Ads' conversion tracking. If you deactivate the Google conversion tracking cookie via your browser, you block conversion tracking. In this case, you will not be included in the statistics of the tracking tool. You can change the cookie settings in your browser at any time. For each browser, this works slightly differently. Here are the instructions on how to manage cookies in your browser:

 

Chrome: Delete, enable and manage cookies in Chrome.

 

Safari: Manage cookies and website data with Safari.

 

Firefox: Delete cookies to remove data that websites have placed on your computer

 

Internet Explorer: delete and manage cookies

 

Microsoft Edge: delete and manage cookies

 

If you generally don't want cookies, you can set your browser to notify you whenever a cookie is about to be set. This way, you can decide whether to allow the cookie or not for each individual cookie. Downloading and installing this browser plug-in at https://support.google.com/ads/answer/7395996 will also disable all "advertising cookies". Keep in mind that by disabling these cookies, you do not prevent the ads, only the personalized ads.

 

Legal basis

 

If you have consented to Google Ads Conversion Tracking being used, the legal basis for the corresponding data processing is this consent. According to Art. 6 (1) lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data as it may occur during the collection by Google Ads Conversion Tracking.

 

On our part, there is also a legitimate interest in using Google Ads Conversion Tracking to optimize our online service and our marketing measures. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use Google Ads Conversion Tracking if you have given your consent.

 

Google also processes data in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks to the legality and security of data processing.

 

As a basis for data processing at recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, Google uses standard contractual clauses approved by the EU Commission (= Art. 46. para. 2 and 3 DSGVO). These clauses oblige Google to comply with the EU level of data protection when processing relevant data outside the EU.

 

If you would like to learn more about data protection at Google, we recommend Google's general privacy policy: https://policies.google.com/privacy?hl=de.

 

Google AdSense Privacy Policy

 

Google AdSense Privacy Policy Summary

👥 Data subjects: Visitors to the website.

🤝 Purpose: economic success and the optimization of our service performance.

📓 Data processed: Access statistics, which include data such as locations of accesses, device data, access duration and time, navigation behavior, click behavior, and IP addresses. Personal data such as name or e-mail address may also be processed.

📅 Storage duration: depending on the cookies used and data stored.

⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit.f DSGVO (legitimate interests).

 

What is Google AdSense?

 

We use Google AdSense on this website. This is an advertising program of the company Google Inc. In Europe, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google AdSense allows us to display ads on this website that match our theme. In this way, we offer you ads that ideally represent a real added value for you. In the course of this privacy text about Google AdSense, we explain why we use Google AdSense on our website, which of your data is processed and stored, and how you can prevent this data storage.

 

The advertising program Google AdSense has been around since 2003. Unlike Google Ads (formerly: Google AdWords), you cannot place advertisements yourself here. Google AdSense displays advertisements on websites, such as ours. The biggest advantage of this advertising service compared to some others is that Google AdSense only shows you ads that match our content. Google has its own algorithm that calculates which ads you will see. Of course, we only want to show you ads that you are interested in and that add value. Google checks which ads are suitable for our website and for our users based on your interests or user behavior and based on our offer. At this point, we would like to mention that we are not responsible for the selection of the advertisements. We only offer the advertising space with our website. The selection of the displayed advertising is made by Google. Since August 2013, the ads are also adapted to the respective user interface. This means that whether you visit our website from your smartphone, your PC or laptop, the ads adapt to your end device.

 

Why do we use Google AdSense on our website?

 

Running a high-quality website requires a lot of dedication and great effort. Basically, we are never done working on our website. We always try to maintain our site and keep it as up-to-date as possible. Of course, we also want to achieve economic success with this work. That's why we decided to use advertisements as a source of income. However, the most important thing for us is not to disturb your visit on our website by these ads. With the help of Google AdSense you will only be offered advertisements that match our topics and your interests.

 

Similar to Google indexing for a website, a bot examines the relevant content and offers on the page. Then, the ads are matched and presented according to content. In addition to content overlap between ads and website offers, AdSense also supports interest-based targeting. This means that Google also uses your data to offer advertising tailored to you. So you get advertising that ideally offers you real added value and we have a higher chance of earning a little something.

 

What data is stored by Google AdSense?

 

In order for Google AdSense to display customized advertising tailored to you, cookies are used, among other things. Cookies are small text files that store certain information on your computer.

 

In AdSense, cookies are intended to enable better advertising. The cookies do not contain any personally identifiable data. However, it should be noted that Google considers data such as "pseudonymous cookie IDs" (name or other identifier is replaced by a pseudonym) or IP addresses as non-personally identifiable information. However, under the GDPR, this data may be considered personal data. Google AdSense sends a cookie to the browser after every impression (this is always the case when you see an ad), every click and every other activity that leads to a call to the Google AdSense servers. If the browser accepts the cookie, it will be stored there.

 

Third-party vendors may, as part of AdSense, place and read cookies on your browser or use web beacons to store data they obtain through ad delivery on the site. Web beacons are small graphics that do log file analysis and log file recording. This analysis enables statistical analysis for online marketing.

 

Google may collect certain information about your user behavior on our website through these cookies. This includes:

 

Information about how you interact with an ad (clicks, impression, mouse movements).

 

Information about whether an ad has already appeared in your browser at an earlier time. This data helps to prevent an ad from being displayed to you more often.

 

In doing so, Google analyzes and evaluates the data on the displayed ads and your IP address. Google uses the data primarily to measure the effectiveness of an ad and to improve the advertising offer. This data is not linked to personal data that Google may have about you through other Google services.

 

In the following, we present cookies that Google AdSense uses for tracking purposes. Here we refer to a test website that has Google AdSense installed exclusively: 

 

Name: uid

Value: 891269189111792704-8

Purpose: The cookie is stored under the domain adform.net. It provides a uniquely assigned, machine-generated user ID and collects data about activity on our website.

Expiration date: after 2 months

 

Name: C

Value: 1

Purpose: This cookie identifies whether your browser accepts cookies. The cookie is stored under the domain track.adform.net.

Expiration date: after 1 month

 

Name: cid

Wert: 8912691894970695056,0,0,0,0

Purpose: This cookie is stored under the domain track.adform.net, stands for Client ID and is used to improve advertising for you. It can deliver more relevant ads to the visitor and helps to improve campaign performance reports.

Expiration date: after 2 months

 

Name: IDE

Wert: zOtj4TWxwbFDjaATZ2TzNaQmxrU111792704-1

Purpose: The cookie is stored at the doubleclick.net domain. It is used to register your actions after viewing or clicking the ad. This allows us to measure how well an ad is received by our visitors.

Expiration date: after 1 month

 

Name: test_cookie

Value: not specified

Purpose: With the help of the "test_cookie" you can check if your browser supports cookies at all. The cookie is stored under the domain doubleclick.net.

Expiration date: after 1 month

 

Name: CT592996

Value:733366

Purpose: Stored under the domain adform.net. The cookie is set as soon as you click on an advertisement. We could not find out more detailed information about the use of this cookie.

Expiration date: after one hour

 

Note: This list cannot claim to be exhaustive, as experience has shown that Google is always changing its choice of cookies.

 

How long and where is the data stored?

 

Google records your IP address and various activities you perform on the website. Cookies store this information about interactions on our website. According to Google, the company collects and stores the specified information in a secure manner on Google's in-house servers in the US.

 

If you do not have a Google account or are not logged in, Google stores the collected data with a unique identifier (ID) mostly on your browser. The unique IDs stored in cookies are used, for example, to ensure personalized advertising. If you are logged into a Google account, Google may also collect personal data.

 

You can delete some of the data that Google stores at any time (see next section). Much of the information stored in cookies is automatically deleted after a certain period of time. However, there is also data that is stored by Google for a longer period of time. This is the case when Google, due to economic or legal necessities, has to store certain data over an indefinite longer period of time.

 

How can I delete my data or prevent data storage?

 

You always have the option to delete or disable cookies that are on your computer. How exactly this works depends on your browser.

 

Here are the instructions on how to manage cookies in your browser:

 

Chrome: Delete, enable and manage cookies in Chrome.

 

Safari: Manage cookies and website data with Safari.

 

Firefox: Delete cookies to remove data that websites have placed on your computer

 

Internet Explorer: delete and manage cookies

 

Microsoft Edge: delete and manage cookies

 

If you generally don't want cookies, you can set your browser to notify you whenever a cookie is about to be set. This way, you can decide whether to allow the cookie or not for each individual cookie. Downloading and installing this browser plug-in at https://support.google.com/ads/answer/7395996 will also disable all "advertising cookies". Keep in mind that by disabling these cookies, you are not preventing the ads, only the personalized ads.

If you have a Google account, you can disable personalized advertising on the https://adssettings.google.com/authenticated website. Here, too, you will continue to see ads, but they will no longer be customized to your interests. Nevertheless, the ads are displayed based on a few factors, such as your location, browser type and the search terms used.

Legal basis

If you have consented to Google AdSense being used, the legal basis of the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data as it may occur during the collection by Google AdSense.

 

From our side, there is also a legitimate interest in using Google AdSense to optimize our online service and our marketing measures. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use Google AdSense if you have given your consent.

Google also processes data in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks to the legality and security of data processing.

 

As a basis for data processing at recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, Google uses standard contractual clauses approved by the EU Commission (= Art. 46. para. 2 and 3 DSGVO). These clauses oblige Google to comply with the EU level of data protection when processing relevant data outside the EU as well.

You can read about what data Google basically collects and what they use this data for at https://www.google.com/intl/de/policies/privacy/.

Cookie Consent Management Platform

Cookie Consent Management Platform Summary
👥 Data subjects: website visitors
🤝 Purpose: To obtain and manage consent for certain cookies and thus the use of certain tools.
📓 Data processed: Data used to manage the cookie settings set, such as IP address, time of consent, type of consent, individual consents. More details can be found at the respective tool used.
📅 Storage period: Depends on the tool used, you have to be prepared for periods of several years.
⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit.f DSGVO (legitimate interests).

What is a cookie consent management platform?

We use a Consent Management Platform (CMP) software on our website, which makes it easier for us and you to correctly and securely handle scripts and cookies used. The software automatically creates a cookie popup, scans and controls all scripts and cookies, provides cookie consent for you as required by data protection laws, and helps us and you keep track of all cookies. With most cookie consent management tools, all existing cookies are identified and categorized. You as a website visitor then decide for yourself whether and which scripts and cookies you allow or do not allow. The following graphic illustrates the relationship between browser, web server and CMP.

 

Why do we use a cookie management tool?

Our goal is to provide you with the best possible transparency in the area of data protection. In addition, we are also legally obligated to do so. We want to educate you as much as possible about all tools and all cookies that can store and process data from you. It is also your right to decide for yourself which cookies you accept and which you do not. In order to give you this right, we first need to know exactly which cookies ended up on our website in the first place. Thanks to a cookie management tool that regularly scans the website for all existing cookies, we know about all cookies and can provide you with DSGVO-compliant information about them. You can then accept or reject cookies via the consent system.

What data is processed?

Within our cookie management tool, you can manage each cookie yourself and have complete control over the storage and processing of your data. The declaration of your consent is stored so that we do not have to query you each time you visit our website again and so that we can also prove your consent if required by law. This is stored either in an opt-in cookie or on a server. Depending on the provider of the cookie management tool, the storage period of your cookie consent varies. In most cases, this data (such as pseudonymous user ID, time of consent, details of cookie categories or tools, browser, device information) is stored for up to two years.

Duration of data processing

We will inform you about the duration of data processing below, provided we have further information on this. In general, we process personal data only as long as it is strictly necessary for the provision of our services and products. Data that is stored in cookies is stored for different lengths of time. Some cookies are already deleted after you leave the website, others may be stored in your browser for several years. The exact duration of data processing depends on the tool used, but in most cases you should be prepared for a storage period of several years. In the respective privacy statements of the individual providers, you will usually receive precise information about the duration of data processing.

Right of objection

You also have the right and the possibility to revoke your consent to the use of cookies at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, disabling or deleting cookies in your browser.

Information on specific cookie management tools, if available, can be found in the following sections.

Legal basis

If you consent to cookies, personal data about you will be processed and stored via these cookies. If we are allowed to use cookies through your consent (Article 6 (1) (a) DSGVO), this consent is also the legal basis for the use of cookies or the processing of your data. In order to be able to manage the consent to cookies and to enable you to give your consent, cookie consent management platform software is used. The use of this software enables us to efficiently operate the website in a legally compliant manner, which constitutes a legitimate interest (Article 6 (1) (f) DSGVO).

Payment provider

Payment provider privacy policy summary
👥 Data subjects: Visitors to the website
🤝 Purpose: Enabling and optimizing the payment process on our website.
📓 Data processed: Data such as name, address, bank data (account number, credit card number, passwords, TANs, etc.), IP address and contract data.
More details can be found at the respective payment provider tool used.
📅 Storage duration: depending on the payment provider used.
⚖️ Legal basis: Art. 6 para. 1 lit. b DSGVO (fulfillment of a contract).

What is a payment provider?

We use online payment systems on our website that allow us and you a secure and smooth payment process. In the process, personal data may also be sent to the respective payment provider, stored and processed there, among other things. Payment providers are online payment systems that allow you to place an order via online banking. In this case, the payment processing is carried out by the payment provider you have chosen. We then receive information about the payment made. This method can be used by any user who has an active online banking account with PIN and TAN. There are hardly any banks that do not offer or accept such payment methods.

Why do we use payment providers on our website?

Of course we want to offer the best possible service with our website and our integrated online store, so that you feel comfortable on our site and use our offers. We know that your time is precious and especially payment processes have to work quickly and smoothly. For these reasons we offer you various payment providers. You can choose your preferred payment provider and pay in the usual way.

What data is processed?

Exactly what data is processed depends, of course, on the respective payment provider. But basically, data such as name, address, bank data (account number, credit card number, passwords, TANs, etc.) are stored. These are necessary data to be able to carry out a transaction at all. In addition, any contractual data and user data, such as when you visit our website, what content you are interested in or which sub-pages you click on, may also be stored. Your IP address and information about the computer you are using are also stored by most payment providers.

The data is usually stored and processed on the servers of the payment providers. We as the website operator do not receive this data. We are only informed whether the payment worked or not. For identity and credit checks, it may happen that payment providers forward data to the appropriate body. For all payment transactions, the business and data protection principles of the respective provider always apply. Therefore, please always take a look at the general terms and conditions and the privacy policy of the payment provider. You also have the right to have data deleted or corrected at any time. Please contact the respective service provider regarding your rights (right of revocation, right to information and right to be affected).

Duration of data processing

We will inform you about the duration of data processing below provided we have further information on this. In general, we process personal data only as long as it is absolutely necessary for the provision of our services and products. If it is required by law, for example in the case of accounting, this storage period may be exceeded. For example, we keep accounting documents relating to a contract (invoices, contract documents, account statements, etc.) for 10 years (§ 147 AO) and other relevant business documents for 6 years (§ 247 HGB) after they are created.

Right of objection

You always have the right to information, correction and deletion of your personal data. If you have any questions, you can also contact responsible persons of the payment provider used at any time. Contact details can be found either in our specific privacy policy or on the website of the relevant payment provider.

You can delete, disable or manage cookies that payment providers use for their functions in your browser. Depending on which browser you use, this works in different ways. Please note, however, that the payment process may then no longer work.

Legal basis

We therefore offer other payment service providers in addition to traditional banking/credit institutions for the processing of contractual or legal relationships (Art. 6 para. 1 lit. b DSGVO). The privacy statements of the individual payment providers (such as Amazon Payments, Apple Pay or Discover) will provide you with a detailed overview of data processing and data storage. In addition, you can always contact the responsible parties if you have any questions about data protection-related topics.

You can find out information about the specific payment providers - if available - in the following sections.

Amazon Payments privacy policy

We use Amazon Payments, a service for online payment processes, on our website. The service provider is the American company Amazon.com Inc. The company Amazon Payments Europe S.C.A. (38 Avenue J.F. Kennedy, L-1855 Luxembourg) is responsible for the European region.

Amazon also processes data in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks for the legality and security of data processing.

As a basis for data processing at recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, Amazon uses standard contractual clauses approved by the EU Commission (= Art. 46. para. 2 and 3 DSGVO). These clauses oblige Amazon to comply with the EU level of data protection when processing relevant data outside the EU.

You can learn more about the data processed through the use of Amazon Payments in the Privacy Policy at https://pay.amazon.de/help/201212490.

American Express Privacy Policy

We use American Express, a global financial services provider, on our website. The service provider is the American Express Company. For the European area, the company American Express Europe S.A.. (Avenida Partenón 12-14, 28042, Madrid, Spain) is responsible for Europe.

American Express also processes data in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks to the legality and security of data processing.

As a basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, American Express uses standard contractual clauses approved by the EU Commission (= Art. 46. para. 2 and 3 DSGVO). These clauses oblige American Express to comply with the EU level of data protection when processing relevant data outside the EU.

You can learn more about the data processed by using American Express in the Privacy Policy at https://www.americanexpress.com/de/legal/online-datenschutzerklarung.html.

Apple Pay Privacy Policy

We use Apple Pay, a service for online payment methods, on our website. The service provider is the American company Apple Inc, Infinite Loop, Cupertino, CA 95014, USA.

Apple also processes data in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks to the lawfulness and security of data processing.

As a basis for data processing at recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. especially in the USA) or a data transfer there, Apple uses standard contractual clauses approved by the EU Commission (= Art. 46. para. 2 and 3 DSGVO). These clauses oblige Apple to comply with the EU level of data protection when processing relevant data outside the EU.

You can learn more about the data processed through the use of Apple Pay in the Privacy Policy at https://www.apple.com/legal/privacy/de-ww/.

Discover Privacy Policy

We use the payment system service provider Discover on our website. The service provider is the American company Discover Financial Services, 2500 Lake Cook Rd, Riverwoods, IL 60015, USA.

Discover also processes data in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks to the lawfulness and security of data processing.

As a basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular the USA) or a data transfer there, Discover uses standard contractual clauses approved by the EU Commission (= Art. 46. para. 2 and 3 DSGVO). These clauses oblige Discover to comply with the EU level of data protection when processing relevant data outside the EU.

You can learn more about the data processed by using Discover in the Privacy Policy at https://www.discover.com/privacy-statement/eu-data.html.

eps-Transfer Privacy Policy

We use eps-Überweisung, an online payment service, on our website. The service provider is the Austrian company Stuzza GmbH, Frankgasse 10/8, 1090 Vienna, Austria. You can learn more about the data processed by using eps-Überweisung in the privacy policy at https://eservice.stuzza.at/de/datenschutzerklaerung.html.

giropay privacy policy

We use the online payment provider giropay on our website. The service provider is the German company paydirekt GmbH, Stephanstraße 14-16, 60313 Frankfurt am Main, Germany. You can learn more about the data processed through the use of giropay in the privacy policy at https://www.giropay.de/rechtliches/datenschutzerklaerung/.

Google Pay privacy policy

We use the online payment provider Google Pay on our website. The service provider is the American company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.

Google also processes data in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks to the legality and security of data processing.

As a basis for data processing at recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, Google uses standard contractual clauses approved by the EU Commission (= Art. 46. para. 2 and 3 DSGVO). These clauses oblige Google to comply with the EU level of data protection when processing relevant data outside the EU.

You can learn more about the data processed through the use of Google Pay in the Privacy Policy at https://policies.google.com/privacy.

iDEAL Privacy Policy

We use iDEAL, a service for payment systems, on our website. The service provider is the Dutch company Currence B.V., Gustav Mahlerplein 33-35, Amsterdam, Noord-Holland 1082 MS, the Netherlands. To learn more about the data processed through the use of iDEAL, please see the Privacy Policy at https://www.ideal.nl/en/disclaimer-privacy-statement/.

Mastercard Privacy Policy

We use the payment service provider Mastercard on our website. The service provider is the American company Mastercard Inc. The company responsible for the European region is Mastercard Europe SA (Chaussée de Tervuren 198A, B-1410 Waterloo, Belgium).

Mastercard also processes data in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks to the lawfulness and security of data processing.

As a basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, Mastercard uses standard contractual clauses approved by the EU Commission (= Art. 46. para. 2 and 3 DSGVO). These clauses oblige Mastercard to comply with the EU level of data protection when processing relevant data outside the EU.

You can learn more about the data processed by using Mastercard in the Privacy Policy at https://www.mastercard.de/de-de/datenschutz.html.

PayPal Privacy Policy

We use the online payment service PayPal on our website. The service provider is the American company PayPal Inc. The company PayPal Europe (S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg) is responsible for the European region.

PayPal also processes data in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks to the legality and security of data processing.

As a basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. especially in the USA) or a data transfer there, PayPal uses standard contractual clauses approved by the EU Commission (= Art. 46. para. 2 and 3 DSGVO). These clauses oblige PayPal to comply with the EU level of data protection when processing relevant data also outside the EU.

You can learn more about the data processed by using PayPal in the Privacy Policy at https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

Skrill Privacy Policy

We use Skrill, an online payment solutions service, on our website. The service provider is the British company Skrill Limited, 25 Canada Square, London E14 5LQ, United Kingdom. To learn more about the data processed through the use of Skrill, please see the Privacy Policy at https://www.skrill.com/de/fusszeile/datenschutzrichtlinie/.

Visa Privacy Policy

We use Visa, a global payment provider, on our website. The service provider is the American company Visa Inc. For the European area, the company Visa Europe Services Inc. (1 Sheldon Square, London W2 6TT, Great Britain) is responsible for Europe.

Visa also processes data in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks to the lawfulness and security of data processing.

As a basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular the USA) or a data transfer there, Visa uses standard contractual clauses approved by the EU Commission (= Art. 46. para. 2 and 3 DSGVO). These clauses oblige Visa to comply with the EU level of data protection when processing relevant data outside the EU.

You can learn more about the data processed by using Visa in the Privacy Policy at https://www.visa.de/nutzungsbedingungen/visa-privacy-center.html.

Klarna Checkout Privacy Policy

Klarna Checkout Privacy Policy Summary
👥 Data subjects: Visitors to the website.
🤝 Purpose: Optimization of the payment process on our website.
📓 Processed data: Data such as name, address, bank data (account number, credit card number, passwords, TANs, etc.), IP address and contract data.
More details can be found below in this privacy policy.
📅 Storage period: Data is stored as long as Klarna needs it for the processing purpose.
⚖️ Legal basis: Art. 6 para. 1 lit. c DSGVO (Legal obligation), Art. 6 para. 1 lit. f DSGVO (Legitimate interests).

What is Klarna Checkout?

We use the online payment system Klarna Checkout of the Swedish company Klarna Bank AB on our website. Klarna Bank has its headquarters at Sveavägen 46, 111 34 Stockholm, Sweden. If you choose to use this service, among other things, personal data will be sent to Klarna, stored and processed. In this Privacy Policy, we would like to provide you with an overview of Klarna's data processing.

Klarna Checkout is a payment system for orders in an online store. In this process, the user selects the payment method and Klarna Checkout handles the entire payment process. Once a user has made a payment through the Checkout system and provided the relevant data, future online purchases can be made even faster and easier. The Klarna system then recognizes the existing customer already after entering the e-mail address and postal code.

Why do we use Klarna Checkout for our website?

Our goal with our website and our integrated online store is to provide you with the best possible service. This includes a smooth, fast and secure payment processing of your orders in addition to the overall experience on the website and alongside our offers. To ensure this, we use the Klarna Checkout payment system.

What data is stored by Klarna Checkout?

As soon as you decide to use the Klarna payment service and pay via the Klarna Checkout payment method, you also transmit personal data to the company. On the Klarna Checkout page, technical data such as browser type, operating system, our Internet address, date and time, language settings, time zone settings and IP address are collected from you and transmitted to and stored on Klarna's servers. This data is stored even if you have not yet completed an order.

When you order a product or service through our store, you must enter personal data in the fields provided. This data is processed by Klarna for payment processing. In the process, the following personal data (as well as general product information) may be specifically stored and processed by Klarna for creditworthiness and identity checks:

Contact information: Name, date of birth, national ID number, title, billing and shipping address, email address, telephone number, nationality or salary.

Payment information such as credit card details or your account number.

Product information such as shipment number, type of item and price of the product.

In addition, there is also data that can be collected optionally, provided you make a conscious decision to do so. These are, for example, political, religious or ideological beliefs or various health data.

Klarna may also collect data itself or through third parties (such as through us or through public databases) about the goods or services you purchase or order, in addition to the data mentioned above. This can be, for example, the shipment number or the type of item ordered, but also information about your creditworthiness, about your income or credit grants. Klarna may also share your personal data with service providers such as software providers, data storage providers or us as a merchant.

When data is automatically entered into a form, cookies are always involved. If you do not want to use this feature, you can always disable these cookies. Further down in the text you will find instructions on how to basically delete, disable or manage cookies in your browser. Our tests have shown that no cookies are set by Klarna directly. If you choose the payment method "Klarna Sofort" and click on "Order", you will be redirected to the Sofort website. After successful payment, you will be taken to our thank you page. There sofort.com will set the following cookie:

Name: SOFUEB
Wert: e8cipp378mdscn9e17kajlfhv7111792704-4
Purpose: This cookie stores your session ID.
Expiration date: after the browser session ends.

How long and where is the data stored?

Klarna strives to store your data only within the EU or the European Economic Area (EEA). However, it may happen that data is transferred outside the EU/EEA. If this happens, Klarna ensures that the data protection is in accordance with the GDPR and the third country is in an adequacy decision of the European Union. The data is always stored as long as Klarna needs it for the processing purpose.

How can I delete my data or prevent data storage?

You can withdraw your consent for Klarna to process personal data at any time. You also always have the right to access, correct and delete your personal data. To do so, you simply need to contact the company or the company's data protection team by emailing datenschutz@klarna.de. You can also contact Klarna directly via the Klarna website "My Privacy Request".

You can delete, disable or manage cookies that Klarna may use for its functions in your browser. Depending on which browser you use, this works in different ways. The following instructions show how to manage cookies in your browser:

Chrome: Delete, enable, and manage cookies in Chrome.

Safari: Manage cookies and website data with Safari.

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

Legal basis

So, we offer the payment service provider Klarna Checkout in addition to the traditional banking/credit institutions for the processing of contractual or legal relations (Art. 6 para 1 lit. b DSGVO).

We hope to have provided you with a good overview of the data processing by Klarna. If you want to learn more about how your data is handled, we recommend that you read the Klarna privacy statement at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/privacy.

 

Stripe Privacy Policy

Stripe Privacy Policy Summary
👥 Data subjects: Visitors to the website.
🤝 Purpose: Optimization of the payment process on our website.
📓 Data processed: Data such as name, address, bank data (account number, credit card number, passwords, TANs, etc.), IP address and contract data.
More details can be found further below in this privacy policy
📅 Storage period: data is stored until the cooperation with Stripe is terminated
⚖️ Legal basis: Art. 6 para. 1 lit. b DSGVO (contract processing), Art. 6 para. 1 lit. a DSGVO (consent).

What is Stripe?

We use a payment tool of the American technology company and online payment service Stripe on our website. For customers within the EU, Stripe Payments Europe (Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland) is responsible. This means that if you choose Stripe as your payment method, your payment will be processed through Stripe Payments. In doing so, data necessary for the payment process will be forwarded to Stripe and stored. In this privacy policy, we provide you with an overview of this data processing and storage by Stripe and explain why we use Stripe on our website.

The technology company Stripe provides payment solutions for online payments. With Stripe it is possible to accept credit and debit card payments in our web store. Stripe takes care of the entire payment process. A big advantage of Stripe is for example that you never have to leave our website or store during the payment process and the payment processing is very fast.

Why do we use Stripe for our website?

Of course, we want to offer the best possible service with our website and our integrated online store, so that you feel comfortable on our site and use our offers. We know that your time is precious and therefore especially payment processing needs to be fast and smooth. In addition to our other payment providers, we have found Stripe to be a partner that ensures secure and fast payment processing.

What data is stored by Stripe?

If you choose Stripe as your payment method, personal data from you will also be transmitted to Stripe and stored there. This is transaction data. This data includes the payment method (i.e. credit card, debit card or account number), bank code, currency, amount and date of payment. In the case of a transaction, your name, e-mail address, billing or shipping address, and sometimes your transaction history may also be transmitted. This data is necessary for authentication. Stripe may also collect your name, address, phone number, and country in addition to technical data about your device (such as IP address) for fraud prevention, financial reporting, and to fully provide its services.

Stripe does not sell any of your data to independent third parties, such as marketing agencies or other companies that have nothing to do with the Stripe company. However, the data may be shared with internal departments, a limited number of external Stripe partners, or for regulatory compliance purposes, for example. Stripe also uses cookies to collect data. Here is a selection of cookies that Stripe may set during the payment process:

Name: m
Wert: edd716e9-d28b-46f7-8a55-e05f1779e84e040456111792704-5
Purpose: This cookie appears when you select the payment method. It stores and recognizes whether you access our website through a PC, tablet or smartphone.
Expiration date: after 2 years

Name: __stripe_mid
Wert: fc30f52c-b006-4722-af61-a7419a5b8819875de9111792704-1
Purpose: In order to perform a credit card transaction, this cookie is required. For this purpose, the cookie stores your session ID.
Expiration date: after one year

Name: __stripe_sid
Wert: 6fee719a-c67c-4ed2-b583-6a9a50895b122753fe
Purpose: This cookie also stores your ID and is used for the payment process on our website by Stripe.
Expiration date: after the session expires

How long and where is the data stored?

Personal data is generally stored for the duration of the service provision. That is, the data is stored until we terminate the cooperation with Stripe. However, in order to comply with legal and regulatory obligations, Stripe may also store personal data beyond the duration of the service provision. Because Stripe is a global company, data may also be stored in any country where Stripe provides services. Thus, data may also be stored outside your country, for example in the USA.

How can I delete my data or prevent data storage?

Please note that when using this tool, data from you may be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. So data to insecure third countries may not simply be transferred, stored and processed there unless there are suitable safeguards (such as EU standard contractual clauses) between us and the non-European service provider.

You always have the right to information, correction and deletion of your personal data. If you have any questions, you can also contact the Stripe team at any time via https://support.stripe.com/contact/email.

You can delete, disable or manage cookies that Stripe uses for its functions in your browser. Depending on which browser you use, this works in different ways. However, please note that if you do this, the payment process may no longer work. The following instructions show how to manage cookies in your browser:

Chrome: Delete, enable and manage cookies in Chrome.

Safari: Manage cookies and website data with Safari.

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

Legal basis

Thus, we offer the payment service provider Sofortüberweisung in addition to conventional banking/credit institutions for the processing of contractual or legal relationships (Art. 6 para. 1 lit. b DSGVO). The successful use of the service further requires your consent (Art. 6 para. 1 lit. a DSGVO) , to the extent that the use requires the approval of cookies.

Stripe also processes data in the USA, among other places. We point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks to the legality and security of data processing.

As a basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular the USA) or a data transfer there, Stripe uses standard contractual clauses approved by the EU Commission (= Art. 46. para. 2 and 3 DSGVO). These clauses oblige Stripe to comply with the EU level of data protection when processing relevant data outside the EU.

We have now given you a general overview of how Stripe processes and stores data. If you want to obtain even more and even more detailed information, Stripe's detailed privacy policy at https://stripe.com/at/privacy serves as a good source.

Sofortüberweisung Privacy Policy

Sofortüberweisung Privacy Policy Summary
👥 Data subjects: Visitors to the website.
🤝 Purpose: Optimization of the payment process on our website.
📓 Processed data: Data such as name, address, bank data (account number, credit card number, passwords, TANs, etc.), IP address and contract data.
More details can be found below in the privacy policy
📅 Storage period: Data is stored within the legal retention period.
⚖️ Legal basis: Art. 6 para. 1 lit. c DSGVO (Legal obligation), Art. 6 para. 1 lit. f DSGVO (Legitimate interests).

What is an "instant bank transfer"?

We offer on our website the payment method "Sofortüberweisung" of the company Sofort GmbH for cashless payment. Sofort GmbH has belonged to the Swedish company Klarna since 2014, but has its headquarters in Germany, Theresienhöhe 12, 80339 Munich.

If you decide to use this payment method, among other things, personal data will be transmitted to Sofort GmbH or Klarna, stored and processed there. With this data protection text we give you an overview of the data processing by Sofort GmbH.

Sofortüberweisung is an online payment system that allows you to place an order via online banking. In this case, the payment processing is carried out by Sofort GmbH and we immediately receive information about the payment made. This method can be used by any user who has an active online banking account with PIN and TAN. Only a few banks do not support this payment method yet.

Why do we use "Sofortüberweisung" on our website?

Our goal with our website and our integrated online store is to provide you with the best possible service. In addition to the overall experience on the website and in addition to our offers, this also includes a smooth, fast and secure payment processing of your orders. To ensure this, we use "Sofortüberweisung" as a payment system.

What data is stored by "Sofortüberweisung"?

When you make an Sofortüberweisung via the Sofort/Klarna service, data such as name, account number, bank code, subject, amount and date are stored on the company's servers. We also receive this information via the payment confirmation.

As part of the account coverage check, Sofort GmbH checks whether your account balance and overdraft facility cover the payment amount. In some cases, it is also checked whether Sofort transfers have been made successfully in the last 30 days. In addition, your user identification (such as user number or contract number) in abbreviated ("hashed") form and your IP address are collected and stored. For SEPA transfers, the BIC and IBAN are also stored.

According to the company, no other personal data (such as account balances, turnover data, drawing limits, account lists, cell phone number, authentication certificates, security codes or PIN/TAN) is collected, stored or passed on to third parties.

Sofortüberweisung also uses cookies to make its own service more user-friendly. When you order a product, you will be redirected to the Sofort or Klarna website. After successful payment, you will be redirected to our thank you page. Here the following three cookies are set:

Name: SOFUEB
Wert: e8cipp378mdscn9e17kajlfhv7111792704-5
Purpose: This cookie stores your session ID.
Expiration date: after the end of the browser session

Name: User[user_cookie_rules] Value: 1
Purpose: This cookie stores your consent to use cookies.
Expiration date: after 10 years

Name: _ga
Wert: GA1.2.69759879.1589470706
Purpose: By default, analytics.js uses the _ga cookie to store the user ID. Basically, it is used to distinguish the website visitors. This is a cookie from Google Analytics.
Expiration date: after 2 years

Note: The cookies listed here do not claim to be complete. It can always be that Sofortüberweisung also uses other cookies.

How long and where is the data stored?

All collected data is stored within the legal obligation to keep records. This obligation can last between three and ten years.

Klarna/Sofort GmbH tries to store data only within the EU or the European Economic Area (EEA). If data is transferred outside the EU/EEA, the data protection must comply with the GDPR and the country must be in an adequacy decision of the EU.

How can I delete my data or prevent data storage?

You can withdraw your consent for Klarna to process personal data at any time. You also always have the right to access, correct and delete your personal data. To do so, you can simply contact the company's data protection team by emailing datenschutz@sofort.com.

Possible cookies that Sofortüberweisung uses, you can manage, delete or disable in your browser. Depending on your preferred browser, this works in different ways. The following instructions show how to manage cookies in the most popular browsers:

Chrome: Delete, enable and manage cookies in Chrome.

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

Legal basis

Thus, we offer the payment service provider Sofortüberweisung in addition to conventional banking/credit institutions for the processing of contractual or legal relationships (Art. 6 para. 1 lit. b DSGVO). The successful use of the service further requires your consent (Art. 6 para. 1 lit. a DSGVO) , insofar as the admission of cookies is necessary for the use.

If you want to learn more about the data processing by the "Sofortüberweisung" of the company Sofort GmbH, we recommend the privacy policy at https://www.sofort.de/datenschutz.html.

Social Media

Social Media Privacy Policy Summary
👥 Data subjects: Visitors to the website
🤝 Purpose: Presentation and optimization of our service performance, contact with visitors, interested parties, etc., advertising.
📓 Processed data: Data such as telephone numbers, email addresses, contact details, user behavior data, information about your device and your IP address.
You can find more details on this with the respective social media tool used.
📅 Storage duration: depending on the social media platforms used.
⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests).

What is social media?

In addition to our website, we are also active on various social media platforms. In this context, user data may be processed so that we can target users who are interested in us via the social networks. In addition, elements of a social media platform may also be embedded directly in our website. This is the case, for example, when you click on a so-called social button on our website and are redirected directly to our social media presence. So-called social media or social media are websites and apps through which registered members can produce content, share content openly or in specific groups, and network with other members.

Why do we use social media?

For years, social media platforms have been the place where people communicate and connect online. Our social media presences allow us to promote our products and services to prospective customers. The social media elements embedded on our website help you to be able to switch to our social media content quickly and without complications.

The data that is stored and processed through your use of a social media channel is primarily for the purpose of being able to perform web analyses. The aim of these analyses is to be able to develop more precise and personalized marketing and advertising strategies. Depending on your behavior on a social media platform, appropriate conclusions can be drawn about your interests with the help of the evaluated data and so-called user profiles can be created. This also enables the platforms to present you with tailored advertisements. In most cases, cookies are set in your browser for this purpose, which store data about your usage behavior.

We generally assume that we remain responsible under data protection law, even if we use services of a social media platform. However, the European Court of Justice has ruled that in certain cases the operator of the social media platform may be jointly responsible with us within the meaning of Art. 26 DSGVO. Insofar as this is the case, we point this out separately and work on the basis of an agreement in this regard. The essence of the agreement is then reproduced below for the platform concerned.

Please note that when using the social media platforms or our built-in elements, data from you may also be processed outside the European Union, as many social media channels, for example Facebook or Twitter, are American companies. This may make it less easy for you to claim or enforce your rights regarding your personal data.

What data is processed?

Exactly what data is stored and processed depends on the respective provider of the social media platform. But usually it is data such as phone numbers, email addresses, data you enter in a contact form, user data such as which buttons you click, who you like or follow, when you visited which pages, information about your device and your IP address. Most of this data is stored in cookies. Especially if you yourself have a profile at the visited social media channel and are logged in, data can be linked to your profile.

All data collected via a social media platform is also stored on the servers of the providers. Thus, only the providers also have access to the data and can give you the appropriate information or make changes.

If you want to know exactly what data is stored and processed by the social media providers and how you can object to the data processing, you should carefully read the respective privacy policy of the company. Also, if you have questions about data storage and data processing or want to assert corresponding rights, we recommend that you contact the provider directly.

Duration of data processing

We will inform you about the duration of data processing below, provided we have further information on this. For example, the social media platform Facebook stores data until it is no longer needed for its own purpose. However, customer data that is matched with our own user data is already deleted within two days. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. If it is required by law, as in the case of accounting, for example, this storage period may be exceeded.

Right of objection

You also have the right and the possibility to revoke your consent to the use of cookies or third-party providers such as embedded social media elements at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, disabling or deleting cookies in your browser.

Since social media tools may use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly what data is stored and processed by you, you should read the privacy statements of the respective tools.

Legal basis

If you have consented that data from you can be processed and stored by integrated social media elements, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a DSGVO). In principle, if consent is given, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 (1) (f) DSGVO) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the tools insofar as you have given your consent. Most social media platforms also set cookies in your browser to store data. That is why we recommend that you read our privacy text about cookies carefully and view the privacy policy or cookie policy of the respective service provider.

You can find information about specific social media platforms - if available - in the following sections.